With how digital and fast-paced our world is now, and especially with marketing and commerce, it may seem less productive to give importance to physically showcasing your service or product. We now live in a world where everything is just one click away. But the truth is that showcasing what you can offer at fairs ,festivals and trade shows still holds a lot of potential and interest within the market. It’s a timeless platform and shows no decline in its effectivity to sell products. People still want to see, touch and feel what they’re buying. This also helps connect you to your target audience and even get concrete feedback from them too. This is why you shouldn’t waste the opportunity to flaunt your product the best way possible.
You may have a very good product or service but what you want is to grab your client's attention and leave a mark in their memory before they leave. The fact is that experience sells because it draws people in. A good experience evokes strong emotions and helps you connect with your target audience. It can also help you build a strong connection with them. It helps them understand better what you’re trying to sell by immersing them head-on with your product. It is easy to just show what you can but creating experiences generates better market potential.
In any trade show, festival or fair, you will be fighting head on with other multiple businesses showcasing what they also have to offer. Your aim here is to be ahead of the competition and find a way to stand out of the crowd of so many generic businesses out there. This is why you should be as creative as possible. You want to grab everyone’s attention and you can do this by bringing in the most engaging and entertaining tactics you can come up with. This could be through small product giveaways, food, interactive videos and even letting them directly sample your product firsthand. It’s all up to you and your creative-juices as long as it stays true to your business and what you’re selling.
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The phrase, “the customer is always right” is a timeless one and stays true to even showcasing your product because happy customers will help your marketing. The first impression will always be important. This is because every good one creates potential clients and free advertisement with word by mouth, and every bad impression leads a loss of client. No matter who, regardless of age, gender and race, deserves your utmost undivided attention as there is no reason to actually turn down a potential client. You should be open and enthusiastic as you can to each and every person that stops by. You may never know if that customer that you just turned down could be an influencer, celebrity, or company CEO. The whole point of showcasing your product at the trade shows is to draw in as many people as possible and being aloof and distant to it all is very counter-productive. You just have to be patient in answering all their queries and entertain every curiosity they have about your product. You have nothing to lose and everything to gain when facing clients.