Facebook is not just your usual social media platform; it can also be an avenue for businesses to advertise their products and services. According to a survey conducted by Hootsuite, the average Facebook user clicks are on 11 ads per month. Even though there is a significant decline because of the privacy violations, it still makes up for 40 percent of annual digital display advertising revenue. Given these numbers, it is still safe to say that it is a good avenue for new business owners to advertise their products. The real question is how to use it effectively. You should take note of these common mistakes when it comes to Facebook ad campaigns.
- Slacking on the quality of the creatives and copy
The overall aesthetic of your ad should be your top priority if you want your campaign to be successful. Create a compelling video, catchy graphics, and magnetic copy as it attracts potential customers to pay attention to your ad. If you can, try to invest in a high-quality, colorful photoshoot for a powerful main image. Make sure the copy is also in high quality for customers to engage in your ad.
- No concrete objective
It is recommended that your campaign should give out awareness concerning your product or service. When creating an ad, be clear what your goal is because Facebook will show your ad to your audiences. If you have not identified your audience, Facebook will most likely deliver the ads to the wrong audience and not get the results that you are expecting. Just by not having a goal in mind could turn your ad into a waste, even if you have the most eye-catching ad.
- Making typos or grammatical errors in ad copy
This is obvious, but it shouldn’t be taken for granted. Always recheck your ad for typos and grammatical errors. This simply shows how professional you are in what you are doing. Potential customers may not buy from you if they see a typo in your ad, even if they're interested in your product or service. It may not seem that big of a deal to you, but it makes customers pause and think if you can really deliver quality products.
- Having a broad target audience
By not having a specific target audience, you will fail to effectively market your product. A broad target audience may seem to be a good choice because you don’t want to limit your target audience to a typical age range, but it can cause a lot of wasted effort and money. You need to be able to come up with your ideal customers so that you can guarantee that once you market the product to them, they will immediately buy it. Invest time and energy on trying to identify your target audience. After you have successfully identified them, then that’s the time for you to start creating your first ad campaign. It will be easier for you to come up with ideas once you have a clear target audience in mind.