What You Should Know About E-Commerce Marketing in 2020

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The world is now gradually shifting to a more digital environment, where almost everything is done online. This means that even marketing campaigns are being done online. E-commerce marketing is the process of a business that sells its products or services digitally. E-commerce can be a broad scope and can cover other marketing trends, like social media marketing and even e-mail marketing. Anything that can be done electronically and digitally can be considered as e-commerce marketing.




E-commerce advertising is an aspect that goes hand in hand with e-commerce marketing. The marketing deals with the awareness and action of selling a business’s services and products while advertising is the way on how you can promote your products and services. You cannot sell anything without anyone knowing about it in the first place. When those two work in unison, it can boost your brand exposure and boost marketing awareness for your company.


The Marketing Types

E-Commerce Marketing is a highly extensive concept and a lot of different marketing setups can fall under its category. The challenge is choosing the right type of e-commerce marketing that will best fit your business. Social Media marketing is a common practice at this time, especially because most people spend a large portion of their time online. This form of marketing tends to be more visual as you would need to grab your audience’s attention so they can consider your products or services. Content marketing, on the other hand, focuses more on showing a message. The focus here is the impact that you can leave on a person so they don’t easily forget your business. There is also SEO marketing that gives emphasis on the capabilities of web search engines and how they can position you as one of their top searches. All in all, the format for your e-commerce marketing will depend on the nature of your business and how you would like to present your products and services.


E-Commerce Strategy

The knowledge and understanding of e-commerce marketing is only the first step. Creating a plan on how you can execute an efficient e-commerce stragy is crucial to make your business successful. Your strategy should encompass the setup of your e-commerce website, the platform or digital environment that you’ll be mainly utilizing and the goals that you want to reach. You should be able to apply all that information into a concrete strategy that can help you boost your marketing to a different level. A good strategy helps you stay on track and guides your company as to where it should grow and advance into the future.



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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio serves as a Senior Consultant at Decographic. He's been with our team since 2008.


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