What is ecommerce? Electronic commerce, or “ecommerce” is the process of buying and selling physical items online. For a lot of people, it has already replaced the brick-and-mortar stores as their preferred way to shop. With the rise of mobile devices, ecommerce has also risen. It was estimated that mobile will account for around 70% of all ecommerce traffic by the end of 2018. Not only that, but social media sites like Facebook have further helped ecommerce gain popularity. It was reported that Facebook was able to generate an advertising revenue of $9.16 billion in the second quarter of 2017 alone, and 87% of its overall advertising revenue comes from mobile devices. That is also why a lot of social media sites merge with ecommerce platforms so that a lot of people can integrate ecommerce into their daily shopping habits.