4 Goals to Achieve With Content Marketing

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Goals to Achieve With Content Marketing


Content marketing is all about getting people to visit your site and take a look at your products and services. If you notice that your marketing campaign is not really working out for you, then the issue might not be your content marketing, but your content. There are 4 main goals to achieve with content marketing, which are:

  1.  Create content to be shared
  2.  Get your readers to comments
  3.  Generate as many leads as possible
  4.  Sell!

1. Your content needs to be shared

Getting people to read your content might be a goal that you set when you are creating content and posting it in your blogs and social media sites. But, how do you make your audience read your blogs? If you get your readers to share your content to other people like their friends, co-workers or even your competitors, then it is a sure fire way to get more people to read your content. When creating content, keeping it simple can sometimes be effective. As a matter of fact, studies show that simple websites are more likely to be shared than websites that are really complex. Why you ask? Simple websites makes it easier for visitors to navigate on your site.


RELATED: 5 Secrets to Make Your Readers Love Your Content


2. To obtain comments or be discussed 

When creating content for your website's blog, chances are you might have Googled things like “How to get more comments on your blog?”  But you don't just want any comment, right? You need comments that are related to your topic, and at the same time you want to get your readers engaged. This process will make it easier for you to obtain email addresses by adding them to your email signup list, which then leads us to the next goal.


3. To generate a lot of leads

Your content’s job is to make sure that you get people to read your posts and also have discussions in the comments box. Generating leads comes in a variety of ways, like obtaining phone numbers and other contact information. For content marketing, obtaining your visitor’s email address is important for you to be successful in your online marketing campaign. Check out how to get started with your email marketing campaign.


RELATED: Tweaks to Help You Generate More Leads


4. To generate sales!

Once all three goals have been put to place, it is now time for you to set the final goal and perhaps your favorite goal among the four,which is to generate a lot of sales.. At the end of the day, your sales tally will tell you if your content marketing is a success or not. When trying to make a sale, always keep in mind that your prospects will not bite! Do not be afraid to ask for a sale if you already have your potential client’s email. Always understand that asking for a sale is not disrespectful, just do not try to sell your product aggressively because this is not a good way of pitching your product. 


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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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