Why Augmented Reality is Important for Real Estate

Business augmented reality real estate


The real estate industry is in the run for augmented reality, just like any other industry in the market today. Some businesses are using this modern technology when redoing their print catalogs, having interactive demonstrations at installation, and on their mobile screen. Augmented reality in real estate is providing serious business opportunities as it encourages clients into a conversation and eventually a purchase. Clients will be able to get more information and visual proposals of the place which increases the chances of closing the deal.



Learn the Benefits of Augmented Reality in Real Estate.


  1. New Marketing Options

People are always entertained by everything new. You can use this to your own advantage when it comes to advertising and distributing your products. You can print catalogs and big boards with AR to be more interactive. Using geotags can also help to locate your items on sale in the real world so that customers can discover your products themselves. Be more creative and animate your “contact us” page and other call-to-action buttons. Tap into apps on Google Play and the App Store for wider coverage.




  1. A clearer Understanding of Products

Augmented reality visualization works much better than photos and videos with text description included. With AR, complex objects can have a better presentation for clients. It can accurately visualize large buildings through augmented 3D models. With AR app features, you will be able to show apartments to clients, adjust the style, furniture, surroundings and more according to client’s requests.

  1. Better Engagement

With augmented reality for real estate included in the picture, it gets customers more interested and involved. AR technology, in general, is quite entertaining and fascinating because it is incorporating it in the real estate industry gets you a better chance of engaging with potential customers and eventually turn them into real customers.

  1. Save time and resources

In the real world, the scenario is that real estate clients are visiting apartments by themselves before making the final decision of purchasing or not. With augmented reality, there will be another option available for clients who are too busy to visit the property. It can significantly lower the number of exploratory visits, minimizing the effort and energy wasted.

Incorporate an AR catalog via a mobile app where clients can choose the site of interest even before going to the agency. Hire a drone photographer for real estate so they can take beautiful shots of the property. You also need to create realistically looking AR models that allow clients to decide which real estate sites they like and prefer looking at and which they don’t. Searching for properties should be easy for clients and apps should be as user friendly as possible. You can also incorporate putting a live agent that can cater to the client’s questions regarding the properties and provide them with the necessary information that can help them with decision making. Make the effort of looking into apps that can cater to all your needs and your client’s needs as well. Make sure that you can benefit from these apps and continue monitoring your deals through this process.



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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio serves as a Senior Consultant at Decographic. He's been with our team since 2008.


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