For those of you folks who don't know, AR stands for Augmented Reality. This technology may be new to some of us, but not to others. AR is a perspective of a physical, real-world setting in which environmental elements are augmented by computer-generated sensory data such as sound, video, or graphics. Our phones and tablets are slowly overpowering our daily lives, which is why AR has taken its game to a higher notch. With Apple finally launching its AR kit and Android has launched their AR Core, consumers are getting more excited for what this technology can bring to the table.
Augmented Reality may be compared to a slice of cake, giving us a distinct taste of the future. It enables people of today to experience their current reality while being taken to the future. AR has allowed its users to have the ability to improve the settings of their environment using this new technology that various platforms have been adapting.
Augmented reality (AR) is emerging in the concept of branding, and it’s getting more popular each year. But before going into the deeper study of what digital marketing can offer in today's market, first let’s discuss why augmented reality should be part of your marketing plan.