The use of social media for marketing objectives has been increasing year by year. There are various social media platforms available, each comes with a user base that brings different advertising potential. Because there are a lot of platforms available, there is no one-size-fits-all approach to this. You need to know your buyer’s personas and marketing goals for you to identify certain channels that can help your advertisements gain more traction, while others may not be as impactful.
If you want to know the different social media platforms and how it can help your business grow, read below to find out.
Facebook has around 1.82 billion daily active users and it is currently considered one of the most popular social media platforms. It is also the leading marketing platform, with 91% of B2B and 96% of B2C marketers using it for advertising and marketing.
Every business should have a Facebook Ad presence because it is equipped with the most powerful tools for optimizing and targeting, enabling marketers to create a true buyer’s journey within the platform.
Instagram if a visual social media platform that favors high-quality images and video content. It has 500 million daily active users, and 62.7% of its global audience are between 18-34 years old. 70% of shopping enthusiasts report using the app for product discovery.
Given the data, Instagram van be very profitable for B2C businesses, especially those that use high-quality photos and visuals to attract leads and drive conversions. Recently, Instagram has re-designed their mobile application to be more shopping focused than ever before, which means they made it easier to advertise and sell products without needing customers to navigate to a website.
Instagram has also been beneficial for eCommerce businesses as a means of customer service. Businesses can just as their followers to directly message them with questions, comment on posts, and even share instructional videos explaining how products work.
Twitter, a micro-blogging social media platform, has 330 million monthly active users with 145 million daily active users. It is popular in 20 different countries, and its users send out around 500 million tweets per day. 59% of its users are B2B marketers and 53% of B2C marketers use this platform to meet their marketing goals.
Just like Facebook, Twitter has a high number of possibilities for exposure on the app simply because of its user count. It is also great to build awareness for your brand and reputation as a thought leader. Its main feature is the hashtag, making it easy to reach a wide variety of audiences without having to target them specifically. It’s worth noting that tweets with hashtags get 100% more engagement.
This can be beneficial for smaller companies that don’t have a large advertising budget because you can use free targeting with business-related hashtags. Twitter can also be beneficial for any business with a significant understanding of their customer base because ad targeting allows you to select relevant categories and demographic groups that may become qualified leads after seeing the campaigns.