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The Best AI Tools to Integrate to Your Social Media Strategy

[fa icon="calendar'] January 16, 2020 / by Fabrizio Colombi posted in social media marketing, artificial inteligence

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We are at the peak of the social media era and almost everyone already has an account on at least one of many social media platforms out there. It’s a trend that will expectedly keep developing and expanding in response to the demands of the digital era. This is why you should have an effective social media strategy when achieving your brand’s marketing success. The challenge here is that it could take a lot of time and effort to even actually create a compelling strategy. This is the kind of time and effort that could be applied to something more beneficial to your brand. This is the reason a lot of developers have create a wide variety of artificial user-friendly apps and tools that could greatly develop on how we use social media for marketing. You should know what the best AI tools are to integrate into your social media strategy.

 

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Social Media Marketing Mistakes to Avoid in 2020

[fa icon="calendar'] January 3, 2020 / by Fabrizio Colombi posted in social media, social media marketing

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It's the new year, and if your brand didn’t reach what you expected it to be or that it was an unexpected success and now you want to ride that momentum into the next year. The social media landscape is still at its peak performance and it continues to evolve and adapt as people’s preferences also change with time. A new year means new trends to meet and possibly even new internet algorithms to tackle. You may not be able to accurately predict what 2020 will bring, but you can still be ready for it by at least avoiding these social media mistakes in 2020.

 

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How to Segment Your Social Media Audience

[fa icon="calendar'] November 8, 2019 / by Daniela Belevan posted in Digital Marketing, social media, social media marketing

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We often do not see the value of social media, especially when it comes to growing your business or brand.  A lot of business owners tend to struggle in gathering leads for their website, blog or even channel. The added fact that most will try to learn and apply multiple social media strategies to reach their goal. What most of them aren’t aware of is the fact that they aren’t focusing on segmenting their audience base. This is an old concept that was never given the proper opportunity to showcase the extent of its influence.. Segmentation is a classic system but it was never fully implemented even though it has been a tried and tested concept. The challenge for most marketers is how they can apply this system to boost their business’ overall leads. This is why you should be aware of the best ways you can use segmentation with your social media strategies.

 

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The Best Time to Post on Social Media in 2019

[fa icon="calendar'] October 2, 2019 / by Fabrizio Colombi posted in social media, social media marketing

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Social Media nowadays is the best platform to express and share your ideas, thoughts and creations. It is also a way for people who are far from each other to connect with other people. It’s an excellent way to gain the right exposure, especially if you’re a business brand or influential figure. It may come easy to create a post, share a photo or even stream a video. But there's actually a strategy to the exact time you should actually post the most and be highly active online. Those peak hours are exactly when your target audience is most likely to see and engage with your brand of content. A thought-out post can lead to a lot of online traffic with more likes, comments and shares. This is why you should be aware of the top platforms to use and the best time to post on these sites.

 

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4 Marketing Trends to Look Out for in 2020

[fa icon="calendar'] August 30, 2019 / by Fabrizio Colombi posted in social media marketing

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Each year, new and disruptive technological innovations come into the business world, further evolving the practices of businesses. Digital marketing, for example, was once the only game in town but has given way to multichannel marketing. Today, we are rapidly approaching the omnichannel marketing age.

 

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