[fa icon="calendar"] June 4, 2020 / by Fabrizio Colombi

Fabrizio Colombi

1 minute read


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Growing a business is never easy. It is considered as one of the toughest challenges you can face in your professional career. The success of a business depends on the efforts to grow profits with the use of various methods.

Success does not happen overnight, neither does growth. In order to become successful in anything you do, you should be able to educate yourself through other people’s experiences in the same situation. It takes time and effort to become successful.

Here are three simple ways that you can always keep in mind whenever you want to start your business or even if you are already a struggling business owner.




  1. Be relatable.

A lot of business owners spend too much time trying to create the right content or the right product for their customers. By doing this, they forget about being relatable. You have to keep in mind that nobody buys “perfect”. They buy the product because they can relate to your story. You don’t need to do push marketing to your customers. In order to connect with your customers, you have to create a story that your customers can relate to. Be personal with them. Create content that touches their heart and makes way to relate that emotion to your service or product. This way, you create a connection with your customers and they will gladly buy the product or service you are offering because of how they feel.


  1. Focus on “warm traffic’

Truth be told, you want buyers more than followers. People nowadays are addicted to the number of likes and comments they have on social media. There are people who want to be famous through these platforms, more than they want to be successful. But when building a business, you should always focus on warm traffic. Start building a “buyers list” where you can get from your niche. One mistake new businesses make is focusing too much on social media platforms. Yes, social media is essential, but in the beginning, social media will not make you serious money. Focus on building your business first.


  1. Control your business by controlling a sales department.

Marketing is important and essential to the success of a business. You want your business to stand out in order to attract more customers. This is true, but you should also not forget your sales department. Build a team of salespeople that can do an excellent job in assisting your customers with whatever they need. Find people who already believe in your product or service so they can serve other people. 



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Topics: Business

Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He's been with our team since 2008.

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