Over the years, LinkedIn’s active user base grew by a staggering 48%, from 500 million last 2018 to 740 million in 2021. A lot of business owners and entrepreneurs are starting to leverage the platform to grow their brand, generate new leads, establish partnerships and make new connections.
If you are a business owner who’s eyeing to market your business through LinkedIn, here are five simple ways on how to grow your brand through this platform.
Take some time to work on your LinkedIn profile, and make it as professional as possible. It should have all the essential details about your business’ products and services. Emphasize on the headline and summary, ensure that it is compelling, engaging, interesting, and professional. Most importantly, optimize it for more B2B and B2C lead generation.
After creating your profile, people will actually start viewing your profile. You should track the individuals who viewed your profile and assess if they are ideal prospects. An individual who views your profile most likely wants to find out more about your brand. This can be a potential sale.
Take advantage of LinkedIn Publisher to publish blog posts that users can engage with and share. Shares will greatly impact your growing brand as they can attract prospects who are interested in your products, triggering an open door for more partnerships.
Follow other businesses within your industry, including those you have partnered with and those you can see as potential partners. Learn from them and what they offer so you can also incorporate it in your business, with your personal touch. The more you position yourself out there, the higher your chances of getting more returns.
Finding the right groups can be a very powerful tool in growing your brand. Group conversations can give you vital insights into your industry. This is also a great opportunity to learn about emerging industry pains and the options you can use to solve issues. You can also start sharing content that captures potential clients. It can include links to articles about your brand, relevant blog posts, event and webinars, and posts that relate to your business. Credibility is very important here as it can make or break your success on this platform. Make sure what you are putting out there is helpful and avoid dominating the conversation.
Entrepreneurs usually search for powerful brand advocates who can share about the brand. Others share their brand case studies and blogs for clients to know more about them. Ask employees to post something related to their employers on their social media platforms. They can post blog content and other pieces that relate to the brand to generate more traffic and leads. There are organizations that allow their marketers to pick company-approved content for their employees to share on LinkedIn.