A business should not only focus their attention on serving its customers with their existing products. You need to keep an eye out for improvements you need to do in order to keep the business viable and to keep your customer base. Small-medium businesses usually make it to their first-year mark but only half of them can survive to celebrate their five-year anniversaries. If your goal is to stay in business for a long period of time, you need to invest enough time and effort into product development. Below are simple ways on how to improve and grow your business this 2020.
- Encourage customers to provide reviews of your products/services
Traditional marketing may be effective, but nothing beats testimonials from your customers. Before purchasing, these potential customers would want to know what other customers think of your product or service. In this generation, people rely highly on reviews and there is a big chance they will not buy if they cannot find any reviews online. Always try to ask for feedback from customers. You can offer them additional discounts or other perks if they leave a review to motivate them.
- Offer flexible schedules
The best businesses have the most dedicated and hardworking employees supporting them. It is important for you to give them a little time for themselves, and satisfy them so that they will give back their loyalty to you and your business. Let them work more convenient hours or let them work from home if it's possible.
- Look for automation
In small businesses, there is a big chance where employees are also limited. Automation may be of help in this situation so that employees can be more productive and efficient in the workplace. Try to look for a system that can operate with minimal human assistance, can expedite a wide range of business tasks like accounting, tax prep, email marketing, social media marketing, and even customer service. With this, business owners can have more time in formulating on the expansion of product lines and finding new markets.
- Get social
Social media platforms can offer you an enormous chance of penetrating a wider market. You can also use it to build your brand and connect with customers. Mix your social media presence with your product or service so that you will not get overwhelmed with the number of things to do by just updating your social media platforms. You should try to talk about your brand as well, share your mission statements, have charitable efforts, and set goals for the future. This way, people can see how dedicated you are in your business and how you present your business to the world. The ultimate goal is to stick in people’s minds so if they want to buy something like your product or service, they would check out your brand first.
- Reward loyalty
Customer loyalty should be one of your top priorities. You should be able to think of ways on how you can retain your customers. Most businesses would give out special discounts to their loyal customers, or even freebies the next time they visit the store. Incentives are always good to the eyes of customers and there is a big chance that they would like to receive it.
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