--- title: 5 Augmented Reality Trends to Follow description: The growth in augmented reality has increased through the years. This is a great opportunity to dive into this trend and see how effective AR is in 2021. image: https://blog.decographic.net/hubfs/Screen%20Shot%202021-08-17%20at%204.09.21%20PM.png --- [![25 anniversary decographic 1](https://blog.decographic.net/hs-fs/hubfs/25%20anniversary%20decographic%201.png?width=2114&height=661&name=25%20anniversary%20decographic%201.png "25 anniversary decographic 1")](https://decographic.net) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) ###### PHONE [+1-305-594-9166](https://decographic.net/contact) [Let’s Chat](https://decographic.net/contact) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) [Technology](https://blog.decographic.net/topic/technology) [virtual reality](https://blog.decographic.net/topic/virtual-reality) [augmented reality](https://blog.decographic.net/topic/augmented-reality) # 5 Augmented Reality Trends to Follow [![](https://app.hubspot.com/settings/avatar/7fe3a11844f1ed8db33ba2b644a88694)](https://blog.decographic.net/author/daniela-belevan) [Daniela Belevan](https://blog.decographic.net/author/daniela-belevan) August 17, 2021   The growth in augmented reality technology has been increasing through the years. Commercial use of this technology has exploded because big market leaders like Microsoft, Apple, Google, Facebook, and Amazon. This is a great opportunity to dive into this trend and see how effective augmented reality is in 2021.     1. Mobile AR: Apple ARKit 4, Google ARCore Apple has recently released the latest version of its open-source augmented reality development tool, the ARKit 4. The newest advances include location anchors, a new depth API, and improved face tracking. This will allow Apple’s ARkit developers to tap into the power of the latest iPhone’s LiDAR hardware. With Google, [ARCore](https://blog.decographic.net/what-is-arcore) is innovating with the introduction of publicly-made Street View photos. As long as an Android user has an ARCore-capable smartphone, Google will accept submissions for Street View photos. It has been seen to have improved enough that Google feels confident that smartphones can take the photos necessary to incorporate with Google Maps and to add these images alongside photos taken by more specialized equipment.   2. AR in Shopping and Retail An important trend in the retail industry is to give consumers a virtual option to shop, just like American Apparel, Uniqlo, Lacoste, Kohls, and Sephora do. Virtual fitting rooms have been made available. This allows customers to gain a try-before-you-buy experience from home. [Augmented Reality has helped consumers make purchases](https://blog.decographic.net/does-augmented-reality-help-consumers-make-purchases) and has been a helpful tool because of the social distancing policies that affected retail during the COVID-19 pandemic. AR is in a great position to resolve this problem.   3. Utilizing AR for Navigation AR for indoor navigation has been on the rise. There is a wide range of tools that can be used to enhance this experience at different scales like Bluetooth beacons, ceiling antennas, and QR codes. This can help customers find exactly what they are looking for while shopping in person.   4. Augmented Reality Relies on Artificial Intelligence The role of [artificial intelligence](https://blog.decographic.net/the-future-of-artificial-intelligence-for-businesses) in augmented reality is important because augmented reality software simply cannot rely solely on human programming to display virtual objects against a real-world backdrop. Neural networks and machine learning can accomplish these tasks with far higher efficiency and can improve augmented reality experiences drastically. It is also worth noting that machine learning and artificial intelligence cannot function without a strong team of data science engineers. Analysis and collection of training data are important to the success of a machine learning program designed to support AR software.   5. Remote Assistance and Virtual Manuals Because of the increase in telework, new solutions are needed to maintain the efficiency of certain professions that formerly operated in-person. Augmented reality can now allow IT technicians to give guidance to customers using on-screen directions. As the customer holds their smartphone camera up to a computer in need of service, the technician can draw over the screen to direct the customer to certain points of interest. There is another way, which is WebRTC. This allows for both parties to connect to one another and see the same AR experience via a peer-to-peer connection.   ---   [![alcas case study](https://no-cache.hubspot.com/cta/default/1625890/1fa113f0-c9bf-47fc-bd2f-9f4d6f7affbd.png)](https://cta-redirect.hubspot.com/cta/redirect/1625890/1fa113f0-c9bf-47fc-bd2f-9f4d6f7affbd)   ###### Popular Post - [What is Guerrilla Marketing? Here Are Some Fun Examples](https://blog.decographic.net/what-is-guerrilla-marketing) - [The 4 Colors of Effective Communication and How to Use it](https://blog.decographic.net/colors-effective-communication-how-to-use) - [Graphic Design Using the Design Thinking Process](https://blog.decographic.net/graphic-design-using-the-design-thinking-process) - [How Peloton’s Marketing Strategy Made it a Leader in its Space](https://blog.decographic.net/how-pelotons-marketing-strategy-made-it-a-leader-in-its-space) - [What is the Difference Between Robots, Bots and Chatbots?](https://blog.decographic.net/what-is-the-difference-between-robots-bots-and-chatbots) ###### Subscribe ### Subscribe Here! Previous Post ###### [How to Set and Achieve Marketing Goals in 2021](https://blog.decographic.net/how-set-achieve-marketing-goals) Next Post ###### [4 Ways to Connect Better With Your Audience](https://blog.decographic.net/4-ways-to-connect-better-with-your-audience) ### Similar Blog Posts [![Copy of SCS - Blog Template](https://blog.decographic.net/hs-fs/hubfs/Copy%20of%20SCS%20-%20Blog%20Template.png?width=352&name=Copy%20of%20SCS%20-%20Blog%20Template.png)](https://blog.decographic.net/maximize-your-business-opportunity-during-the-2018-boom) ##### [Maximize Your Business Opportunity During the 2018 Boom](https://blog.decographic.net/maximize-your-business-opportunity-during-the-2018-boom) [![](https://blog.decographic.net/hs-fs/hubfs/Screen%20Shot%202021-09-17%20at%202.19.36%20PM.png?width=352&name=Screen%20Shot%202021-09-17%20at%202.19.36%20PM.png)](https://blog.decographic.net/a-helpful-guide-on-how-to-be-a-great-leader-in-your-industry) ##### [A Helpful Guide on How to Be a Great Leader in Your Industry](https://blog.decographic.net/a-helpful-guide-on-how-to-be-a-great-leader-in-your-industry) [![](https://blog.decographic.net/hs-fs/hubfs/how-apple-changed-the-world.png?width=352&name=how-apple-changed-the-world.png)](https://blog.decographic.net/how-apple-changed-the-world) ##### [How Apple Changed The World](https://blog.decographic.net/how-apple-changed-the-world) - [WORK](https://decographic.net/showcase) - [EXPERTISE](https://decographic.net/expertise) - [ABOUT](https://decographic.net/about-us) - [CONTACT](https://decographic.net/contact) - [RESOURCES](https://info.decographic.net/decographic-resources-page) [![upcity-best-of-florida-2023](https://blog.decographic.net/hubfs/upcity-best-of-florida-2023.png)](https://makewebbetter-7479797.hs-sites.com/en/austin) [![client-say-we-deliver-on-cluth-decographic](https://blog.decographic.net/hubfs/client-say-we-deliver-on-cluth-decographic.png)](https://makewebbetter-7479797.hs-sites.com/en/austin) **CONTACT US** (305) 594-9166 [info@decographic.net](mailto:info@decographic.net) 8333 NW 53rd St, Suite 450 Doral, FL 33166 **SERVICES** [Digital Marketing](https://decographic.net/) [Web Design](https://decographic.net/web-design) [Video Production](https://decographic.net/video-production) [Graphic Design](https://decographic.net/graphic-design) [Photography](https://decographic.net/photography) **COMPANY** [About](https://decographic.net/about-us) [Blog](https://blog.decographic.net) [Contact Us](https://decographic.net/contact) [Make a Payment](https://decographic.net/make-payment) [Promotional Products](https://decographic.dcpromosite.com) **RESOURCES** [Logo Design Brief](https://decographic.net/creative-logo-design-brief) [Copy Questionnaire](https://decographic.net/copy-questionnaire) [FAQ'S](https://decographic.net/faq) [Make a Payment](https://decographic.net/make-payment) FUN FACT We speak Spanish and Italian - ![spain-flag](https://blog.decographic.net/hs-fs/hubfs/spain-flag.jpg?width=211&height=140&name=spain-flag.jpg) - ![italian-flag](https://blog.decographic.net/hs-fs/hubfs/italian-flag.jpg?width=211&height=140&name=italian-flag.jpg) - - - - - © 2025 Digital Marketing • Graphic Design • Web Development - Decographic. [Privacy Policy |](https://decographic.net/privacy-policy) [Terms & Conditions](https://decographic.net/terms-conditions) ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Fabrizio Colombi", "url" : "https://blog.decographic.net/author/fabrizio-colombi" }, "datePublished" : "2023-07-07", "description" : "This blog post explores how to create effective buyer personas and why they're crucial for inbound marketing success.", "headline" : "Creating Buyer Personas: The Key to Inbound Marketing Success", "image" : "https://blog.decographic.net/hubfs/Screen%20Shot%202023-07-07%20at%203.48.37%20PM.png", "mainEntityOfPage" : { "@id" : "https://blog.decographic.net/creating-buyer-personas-the-key-to-inbound-marketing-success", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.decographic.net/hs-fs/hubfs/Decographic-Logo-600-x-120.png?width=1200&name=Decographic-Logo-600-x-120.png" }, "name" : "Decographic" } } ```