6 Marketing Tactics to Increase Brand Awareness and Credibility

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Are you looking for new, effective ways to grow your brand? With the ever-changing digital landscape and rising competition among companies, it's important to keep up with the latest marketing tactics in order to stay ahead of the game. Luckily, there are proven strategies you can use to increase both brand awareness and perceived value. Read on to learn more about these powerful tactics so that you can supercharge your marketing efforts and stand out from competitors!



Repurpose content to increase visibility

Digital marketing has long been a powerful tool for increasing brand visibility. However, with the digital landscape increasingly crowded and content proliferation as popular as ever, many digital marketers are turning to repurposing content strategies in order to give their brands an edge. Repurposing involves taking existing content and restructuring it with a fresh perspective or angle in order to reach more audiences. This can include formats like blog posts, podcasts, videos, and even infographics. By repurposing content, digital marketers are able to not only increase visibility but also maintain the credibility of their brands across various digital mediums - making them even more appealing to potential customers than before.


1. Utilizing existing content for different platforms and audiences

If you are striving to increase your brand’s presence and perceived value, utilizing content is key. Building content strategy across multiple platforms and audiences can help you reach your goal. As a first step, identify content that resonates with existing stakeholders and use it in various forms on different platforms and to different audiences. Repurpose content from other mediums such as text, audio, or video for social media or other online marketing purposes to maximize its impact. Investing thoughtfully in content creation could potentially give huge returns for your brand in terms of increased awareness and credibility.

2. Maximizing the impact of your message by tweaking it for each platform

Social media marketing can be a powerful tool, but you have to make sure your message stands out. To maximize its impact, you need to consider tweaking it for each social media platform. For instance, content that works well on Instagram might require modifications to capitalize on the engagement of Twitter - shorter posts, hashtags, and social mentions are key tools to bring more attention to your message. Adapting your messaging ensures its relevance and effectiveness, helping elevate your brand's credibility across social media.


Leverage influencer marketing

Influencer marketing can be an incredibly effective way to increase both brand awareness and perceived value. By leveraging existing relationships with influencers who have a dedicated following on social media, you can easily create an impact that quickly grows your audience and establishes your brand as a reliable resource. Leveraging influencers when properly done can achieve the goal of increasing your brand's credibility in the eyes of potential consumers - which is essential for long-term success in any sustainability marketing or business-to-consumer venture.

1. Utilize the power of influencers with large followings to spread the word about your brand

Social media influencers have a powerful platform to amplify brand messages and create interest. Tapping into this network can be an effective way to reach broad audiences for the purpose of increasing brand awareness and perceived value. Depending on your goals, working with influential accounts can be beneficial. It is important to research what type of content they create, who their followers are, or if there’s an overlap between your target customer base and their existing followers. With careful planning, leveraging influencers can help you reach larger audiences while strengthening your own marketing efforts.

2. Creating relationships with these influencers to establish an authentic connection with customers

Establishing relationships with influencers can be an effective strategy for increasing brand awareness and improving customers' perception of its value. By working with influencers who already have significant reach and a strong following, brands can tap into their existing networks to seamlessly introduce their product or service to potential customers. Furthermore, by cultivating authentic relationships with these social media influencers, brands can establish a sense of credibility and trustworthiness to bolster consumer loyalty and engagement. Therefore, investing resources into the development of cooperative partnerships with influential personalities is an essential component of increasing a brand's visibility while gaining consumer trust at the same time.


Establish personalization and authenticity in all communication

Establishing a personalized and authentic tone of communication is an essential part of creating meaningful interactions with customers that will build brand credibility over time. Through establishing personalization and authenticity in all forms of communication, your business can effectively leverage the powerful tool of social media to foster connection and loyalty within its audience. Whether it's responding to posts on social media, giving real-time feedback to customers or engaging proactively with them through surveys and polls - incorporating personalization and authenticity into conversations is bound to leave a lasting impression on those interacting with your brand.

1. Incorporating your brand’s personality into every message you create

Incorporating brand personality into your messaging is an important factor when it comes to brand awareness and perceived value. This helps establish brand identity on social media platforms, which can play a major role in becoming more visible to potential customers. Tailoring brand’s message to reflect its personality will allow other social media users, like casual visitors or avid followers, to make a strong brand-to-person connection. As a result, brand recognition increases as well as customer loyalty, creating a powerful brand with the ability to generate higher levels of influence and engagement.

2. Connecting customers on a deeper level with customized messages, stories, and visuals

By connecting with customers on a deeper level through customized messages, stories, and visuals, companies can make their mark in an increasingly crowded digital landscape. This strategy allows brands to show the human side of their products and services by creating a unique, personalized experience that establishes trust from the very start. Not only does this generate recognition for the brand, but it also builds a closer connection with customers by demonstrating an engaged interest in their needs. Companies that make an effort to get to know its customers on a personal level will reap long-term rewards as their brand becomes synonymous with authenticity and reliability.


Drive engagement through contests and polls

Social media marketing is a great way to drive engagement with your brand. One creative and effective way to do so is through contests and polls, as it introduces an interactive element that encourages users to engage and build a rapport with the brand. Through contests, businesses can reward their customers with free products or social currency such as likes and follows, while polls offer quick insights into customer preferences and create opportunities for engaging conversations.

1. Encouraging followers to share their thoughts, ideas, or experiences using your product/service

Strengthening your brand identity on social media can be achieved through encouraging followers to share their experiences with your product and services. By painting a vivid picture of how your customers interact and use the products, you can provide value and credibility to followers, while also emphasizing the essential features of your product/service.

2. Hosting contests on social media channels as well as other platforms (such as email or forums)

Hosting contests on social media channels is an effective way to maximize the reach of your brand. Not only does it help increase both brand awareness and credibility, but it also provides a playful platform for users to engage with your brand. Furthermore, integrating contests into other platforms such as email or forums gives you even more flexibility in terms of how to best target your audience.


With the right strategies and tactics in place, your brand can succeed in an ever-changing digital landscape and rise up as a leader among your competitors. Through crafting a well-crafted brand story, getting involved in social media conversations, and leveraging influencer marketing, you can drastically increase your brand's credibility and drive sales. However, to ensure success, it is highly recommended to consult a marketing expert who is knowledgeable in these areas and has experience with launching successful campaigns. If you are looking to make a tangible impact on your brand's success right away, why not BOOK A 15-MINUTE CALL with one of our experts? Our company has seen incredible amounts of growth just by taking advantage of key tactics such as those detailed here today. Don't wait any longer - take control of your brand's future today!



Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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