The Role of Social Media in Super Bowl LVII Advertising

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Super Bowl isn’t just for football fans - it is also the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, brands are now incorporating social campaigns into the Super Bowl advertising strategies. The Super Bowl has become a major focus for brands on social, with trending tie-ins providing the opportunity to reach large, engaged audiences. While for users, people are always looking for ways to take part in the event, even when they can’t physically be present.



Last February, we have seen brands roll out early ads and teasers on social media to build anticipation and engagement. Doritos released a video called “The Love Triangle” starring Jack Harlow. The clip follows the teaser image the brand shared on social media just three days before. Additionally, Doritos also took a page out of State Farm’s playbook with the #DoritosTriangleTryOut TikTok challenge, inviting fans to share dance videos for a chance to star in the company’s final Super Bowl ad. Pringles shared a teaser on their Instagram account featuring a mystery star holding the product with a caption alluding to the Super Bowl. PopCorners shared a Breaking Bad-themed teaser, enlisting actor Bryan Cranston. Then as we get closer to the big game, we look forward to seeing the creative brands roll out on social to get us all talking.


The question on everyone's mind as Super Bowl LVII approaches is: what role will social media play in the advertising for this year's game? With more and more brands using social media to reach consumers, it's inevitable that we'll see some Super Bowl ads appearing on our feeds. But how effective will they be? What does this mean for traditional television advertising? Let's take a look at the facts and figures to see what the experts are saying.


Social media has become one of the most important platforms for advertisers during the Super Bowl.

During the Super Bowl advertising spectacle, when game-day commercials are awesome and attention is at its peak, advertisers understand that in order to make an impact, social media needs to be part of the mix. Whether integrating influencers into advertising campaigns, utilizing live streaming platforms or creating viral content from teasers released leading up to the official advertising spots, social media provides a multifaceted approach for companies advertising on one of sport's biggest stages. Moreover, by leveraging platforms like Twitter and Instagram, advertisers can extend their campaigns well beyond game day weekend and open up new channels for building loyalty among consumers.


In the past, Super Bowl ads were all about creating a buzz and getting people talking.

Super Bowl ads have been marketing gold for decades, and times have certainly changed! In the past, it was all about creating a buzz and getting as many people talking as possible. Nowadays, marketing strategies tend to be more focused on telling a story that viewers can relate to or creating a unique experience that viewers will never forget. Of course, there's still plenty of talk about who had the best Super Bowl ad each year - so it seems some things will never change.


But now, with social media, advertisers can directly target their audience and create a conversation around their brand.

Social media is a huge tool for brand awareness, especially in the sports world. Companies can now take advantage of their platforms to reach millions of viewers around the world and engage them in conversation. This has opened up tons of opportunities to build brand loyalty, create brand visibility and advertise with precision. With digital marketing strategies like retargeting and geo-fencing, companies have also been able to smarter target audiences and create incredible brand stories. It's clear that social media has revolutionized the digital advertiser world - it encourages brand discussion and offers immense potential for success.


For example, this year Doritos is using social media to launch its new product, Doritos Blaze.

Doritos is blazing a new marketing strategy with the launch of their latest product, Doritos Blaze! With social media taking the helm, they are ensuring that their product reaches a wide audience and stirs excitement in potential consumers. It's not a surprise that Doritos has opted for such a diverse marketing approach, as it has been able to successfully penetrate game-changers and influencers through this platform. In addition to gaining insight from social media reactions, marketing strategies such as these provide opportunities to land lead sponsorships and campaigns with popular athletes and teams - giving the brand an extra kick on the court from buzzworthy promotions!


The company is running a contest on Twitter where people can submit their own Doritos-themed commercials for a chance to have it aired during the Super Bowl.

Are you ready to take your digital marketing strategy to the next level? Then join Doritos' Contest on Twitter! Submit your own Doritos-themed commercial for a chance of having it aired during the Super Bowl. This is an exciting opportunity for digital marketing professionals to showcase their creative ideas and be part of one of sporting's biggest events. So don't wait, submit your entry today and make sure your digital marketing strategy gets rewarded in a big way!


This is a great way to get people talking about your brand and generate excitement for your product.

Are you a digital marketing agency struggling to generate excitement around your brand? Look no further than the power of conversation! With a few simple steps, you can create an electric atmosphere that will have people talking about your product or service like never before. Gather your team and come up with engaging content and conversations that are tailor-made for different platforms, then reach out to key influencers in your target market for additional exposure. Don't forget to capitalize on the power of digital media in an effort to give even more fans a front-row seat to the action. Excitement is guaranteed when you let the conversation take over!

Doritos is a great example of a company that is using social media to create excitement for its product. By running a contest on Twitter, Doritos is giving people a chance to have their own commercial aired during the Super Bowl. This is a great way to get people talking about your brand and generate excitement for your product. If you want to grow your online presence, consider running a similar campaign on social media.


As a digital marketing agency in Miami, we know that generating buzz around your brand is essential to connecting with consumers. That's why creating exciting digital experiences can help get people engaged and talking about your product. We have the tools and skills needed to really rev up the conversation, allowing you to hit every digital base with an all-star strategy! Picture your brand carried into the digital stratosphere—our prowess for planning and executing digital campaigns makes it possible. Get ready, everyone: It's time for some digital home runs!


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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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