For most people, branding is an often-used word in business and it creates confusion on what it really means. A lot of people also think that branding is expensive. The truth is, there are creative ways on how to brand your business effectively. What it requires is an investment of time and the ROI won’t go unnoticed.
We all know someone with strong brand loyalty who prefers one type of brand over all other no matter what. We are in an era where people, especially the youth, are highly impressionable and can be easily swayed by a good enough brand. This is also true with the fast paced world of online marketing.
Electric Daisy Carnival (EDC) is one of the biggest dance music festivals in the world, which attracts thousands of party-goers every year. EDC is an all-year long electric dance music festival, taking place in Las Vegas, Tokyo, London, and Orlando. One of the biggest EDM festivals will sure be a breeding ground for a lot of marketing . EDC and Live Nation have made deals with major digital players in the industry so that they can attract more brands. The best part of it all is that mobile will be at the center stage. Read below to learn about mobile branding and marketing for Electric Daisy Carnival.
In January, Decographic had the opportunity to work with the Consulate of Canada in Florida. They were in search of a new, creative, re-branding to represent their team and mission in Florida, Puerto Rico and the US Virgin Islands. A unique element was needed to accompany the existing Canadian logo.
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