How to Achieve Positive Brand Association
Fabrizio Colombi
August 04, 2021
You may have heard the saying “All publicity is good publicity”. You may think this is true because both good and bad publicity can bring attention to your brand and expand your reach. However, you have to note that first impressions matter and every impression after that can last. So if your brand gives out negative traits and concepts, it can be difficult to change that perception.
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