Score! You've been getting your target customers to sign up for your products/promotions. So, now what? What should you do next? Keep in mind that marketing doesn’t end the moment your clients signs up for the product. This simply means that there’s still a long way to go to keep your connection with that person. Read on to learn what to do next to continue to push your product or service to your clients. Below are guidelines for a perfect email onboarding flow.
Step 1. Welcome Email
First steps will always be crucial on creating a successful marketing campaign. This is where you will be establishing a bond between your potential customer and your business. Without saying too much, you simply need to present on your email the services or products that would meet their needs. By adding a single call to action will draw a user to respond and be excited with your business.
Step 2. Motivation
Headspace can be considered as the best place to demonstrate to your customers and encourage them to continue. Yes, motivating them can be done in several ways. Onboarding emails can be crafted with an offered solution in it, and a call to action. So as long as you have shown a clear understanding, not to mention, perfectly constructed a motivation to your customer then you’re ready for the next step.
Learn More: Why an Email Campaign is Important in Your Marketing Plan
Step 3. Barriers Removed
Ever noticed those emails where you would be stuck with the trillions of questions asked before you are directed to the main product or service? This is the stage where you need to get rid of these barriers, otherwise, it would be impossible for your customer to visit your site. As a matter of fact, some customers leave or hit on the close button right away whenever they see these barriers.
Step 4. The Value of Timing
There will always be a reason for timing. This is the perfect time where you will be offering those free trial period to your customers. Even if you have tested your product, it’s always makes a difference when a ‘real’ customer is actually testing it. Free trials not just benefit the user, but they also solve the problem.
Related: How to Integrate Social Media and Email Marketing
Step 5. Power of a Gift
Our next step is the gift giving strategy an entrepreneur should take advantage of. You can insert this step during the free trial period. Subscribers love free stuff. So, other than your offer, you can shower a user with freebies. The idea is to push them and realize that your product meets their needs with these unexpected gifts.
Step 6. The Big Question
You’ve welcomed your potential customer, motivated him, removed the barriers, provided a free trial and added more gifts, it’s time to ask the big question and convert these trials to real paying customers. Afterall, this is the reason for your business. You wanted to earn and grow. At this point, you will have to send them this ‘ask’ email that is commonly known of. Create a sense of urgency and act now, check our how tips on how to accelarate your sales.
Step 7. Win-back
You have to realize that customers don’t always convert. If they would not want to take advantage of the real product or services you have offered, provide a reasonable discount to them. Again, this is a give and take process where your customers take advantage of the product with no cost, while you and your business have found the problem and a solution to it. Winning back your customer through giving discounts at a given period of time, will always work and bring your business to a success.
Take note of these steps and you will pave your way to the top.
We know your journey can get tricky, so we've put together an eBook to help you! Below are some tips and tricks to help you with your marketing campaign.
