The holiday season is here! For marketers, it's that time to start planning one of the biggest email campaigns of the year. You should take this opportunity to improve your email campaigns to increase your sales and network.
Here are some simple tips that you can check out that would definitely help you curate your email marketing campaign.
- Start what you think you should.
Planning and creating your holiday marketing campaign in advance can save you from a lot of things because it gives you enough time to ensure your email really stands out. Start on your holiday email marketing strategy and planning as soon as you can.
- Focus on your customers, not on an aggressive sales agenda.
During the holiday season, marketers send more emails than usual, but you should also think about the other end of the line is a real person receiving your emails. The holiday season means having a busy day for most of us and your customers would probably not appreciate having their inbox flooded with hard-sell emails. Respect their time and try to adopt a helpful and customer-centric approach. Tap into your customers’ emotions, and focus the copy on how you can help them spread joy through your products. Or you can just send a simple email greeting, it can go a long way in building trust with your customers.
- Interactivity and fallback go hand in hand.
Incorporate visual, interactive elements like GIFs, graphs, and gamification to add interest and flair to your holiday messages this year. Having interactivity in emails is a form of engagement tactic that will help drive attention and generate excitement during this holiday season.
- Segment and rule.
Segment your lists to ensure the content appeals to the recipient. This should be essential all year long, but it becomes even more important during the holidays when emotions run high. Try to keep track of the necessary information of your customers so it will be easy for you to segment them and send targeted emails during the holidays as it will lead to better, more qualified conversions.
- Get personal.
Personalization never goes out of style. It will play a pivotal role in the success of your email campaign this holiday season. Dynamic content created based on your subscribers’ likes and needs is bound to create a great impression of your brand in the minds of your customers and it will ultimately generate a better ROI for you.
For the holiday season, customize your offers and deals according to the behavioral data you have available. If you do not have this information, you may opt to ask them what they would like to see in your holiday emails. Triggered emails should be updated and should incorporate the spirit of the holidays. Do not let your new subscriber miss out on the holiday fever and holiday-specific promotions.
