How Long Should Your Blog Be in 2020?

Digital Marketing blog content strategy

 

SCS - Blog Template - 2020-03-27T163201.337

 

When creating the best blog post that you possibly can, the content should be crucial, and the length can be a factor when it comes to that. Most content creators nowadays wonder long should a blog post should actually be. The common answer would be that it should be as long as it needs to be. The problem with this is that it’s an old notion, especially in an age of instant gratification and short attention spans. Veteran bloggers recognize this fact and understand that there is actually an ideal length as to how long their blog posts should be. It is dependent on the topic covered, the structure and even the audience targeted to read it. This is why you should also know how long your blog posts should be in 2020.

 


 

 

Quintessential for SEO

The nature of SEO is what will define as to how long your post should be. You should understand that it takes into account the most practical keywords from your content and uses that as an anchor for search engines to use when looking for you. Creating a post that’s too short limits your keywords and lessens your presence in search engines, while a post that’s too long dilutes your content overall and you’ll lose your content quality. The ideal blog post when considering to partner with an SEO system is an average of around 2,100 to 2,400 words. This ensures that there are enough keywords while not oversaturating the search.

 

Optimal Lead Generation

Creating the necessary web traffic is a different nature as to other systems out there. It’s drawing in from a larger pool of audience rather than specific people or even groups. It can even be ambiguous at times as you may not have that clear of a picture which audience is going through your web traffic. The basic goal here is to create as much traffic you can for your blogs. The content you create should cover a wider scope, to cater the large audience you expect to gain. This is why the ideal length for lead generating blog posts should be at least around 2,500 words. Longer content shows how informed you are about the topic and assures the expertise you have about it.

 

Conclusion

The goal for any blogger is to generate the best content they can without lacking, especially with the length of their blogs. The idea of creating content as longs as it needs to be can still hold up as quality posts, but it does not show the full potential of what you can do as a content creator. You want your blog posts to be the best among the rest and you can only do that when you can confidently assess how long your next blog post should be. Only the most experienced bloggers know and understand the length of a good blog.

 

 


 

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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio serves as a Senior Consultant at Decographic. He's been with our team since 2008.

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