Static content, by definition, is any content that can be delivered to an end-user without having to be generated, modified, or processed. The server delivers the same file to each user, making static content one of the simplest and most efficient content types to transmit over the Internet. And right now, static marketing content is outdated, just like print-only newspapers. To an average reader, static digital content is useless. One hardly stands out from others, which means brands blend, and ideas fade.