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On-Page SEO 101: Keyword Optimizing

[fa icon="calendar"] November 21, 2016 / by Fabrizio Colombi

Fabrizio Colombi


 On-Page SEO 101: Keyword Optimizing

 

Marketers have to ensure that their websites are always ranking high on search engines. Google’s algorithm keeps an endless update,  so it's very important that marketers and business entrepreneurs know the right techniques in order to rank high on search engines, such as Google and Bing. The best way to do so, is by optimizing your website and taking advantage of targeted and longtail keywords to improve your website's  visibility. Read below to learn about on-page SEO.

 


 

Which keyword is right?

Startups and other marketers who are new in the industry may not have enough knowledge in SEO. One of the first steps you need take when you want your product or business to be seen is to master the art of keywords. To improve visitor quality and increase conversion rates, choose only relevant keywords.. Ask yourself, "what questions is my target persona asking themselves?" Say you have a key shop. Put yourself in your customer’s shoes. Then take time to ask yourself what you would search for on the internet if you were a customer.

 

RELATED: Optimize Your Website for Lead Generation

 

What does On-Page SEO mean?

It's almost impossible to improve your site’s ranking if you don't know what SEO  is. Search Engine Optimization is all about creating useful content for readers, optimizing it, and promoting it. Now, what about ‘on-page SEO’? This is simply what your website has to say to a search engine. In other words, you optimize so Google will be able to recognize your company or site. Thereby, the moment users search for a keyword related to your product, the first site that would appear in the list would be yours. You have to cover everything, from content and even the HTML codes in order to optimize for search.

 

LEARN MORE: Optimize Your Blog Content for SEO

 

Boost Your Rank

Begin with auditing your website. The moment you create new content, remember to include specific keywords you're targeting. Ideally, 1-2 in every page is efficient. Ensure that you have performed an SEO audit to determine whether or not you have an optimized website. During this time, you should fix any issues such as duplicate contents. Address this problem as soon as possible, otherwise the ranking will not get better.

Again, the keywords you insert in your content matters. Be very careful, don't just throw in any keyword. Make sure it is relevant and will be helpful when your client searches for your product. In addition, avoid stuffing your content with keywords. If you think this is effective, it isn't. This is old school method of optimizing your website and search engines have now created tools to detect these websites. If you're doing keyword stuffing, your site will get several warnings. Learn how and where to insert your keywords for Google to recognize. Once you know the technique, your website will be seen.

 



 

 Speaking of SEO, how is your website ranking on search engines? Find out for FREE:

 

why should your website be responsive call to action

 

Topics: SEO, Google, Digital Marketing, Web Design

Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He recently graduated from the 10,000 Small Businesses program from Goldman Sachs.

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