Let’s start by naming your favorite social media platforms. We have twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn and the list goes on. With all that’s been mentioned, does Facebook still keeps you up all night like it used to?
Facebook has been reportedly a dwelling place of trolls and fake news, but there’s something more to it than that. Being the world’s largest social media platform with a large audience, no doubt that Facebook is still the best place to invest your Ad money. If you’re checking Facebook everyday, so are billions of other people. If that isn’t enough reason, take a look at these. No wonder Facebook Ads can bring success to your business.
- It’s still the fastest way to reach a huge amount of people in a short amount of time.
Ads are everywhere, upon log in, in the middle of the video you’re watching, a pop up while playing games – they are literally everywhere. This is good news for ad marketers because that means they have a lot of options to choose from and yes, a pretty wide range of audience. One downside however, is the fact that you are in competition with billion other business ads and pages.
If your budget allows it, it is worth it to pay for Facebook ads. This way, you will be directed to a more appropriate group of people’s feed.
- You have access to an unlimited database of information.
Facebook luckily offers an immense range of targeting options that will help you find the right audience for your ads. More and more people are making their lives an open book on Facebook. As scary as it may sound, marketers can leverage this and create ads based on the information gathered. You can continue feeding ads to those who are already your customers or viewers. This way, you'll make them a bridge to reach other potential customers who are likely to have the same needs and interests as they do – that’s Facebook being the best way to spread the word still.
- It’s easy for your audience to get in touch with you.
Instagram, Snapchat, and Twitter may be growing in popularity but not all ages are audience of these platforms. This makes Facebook still the biggest used social media app. Some are replacing text messages with messenger chat because it’s more convenient – sending photos and videos in just a click. The same is true with your customers finding Facebook the easiest way to communicate with you. One post and you make wave to comments and private messages from potential customers. One thing business account owners should remember is to never keep their customers waiting for response – the faster you entertain them, the better.
There were numbers of networks and apps that dropped off faster than they rose and Facebook stood still against them all continually dominating the social media scenes. If you’re not considering Facebook Advertising, you’re obviously denying your business potential sales.