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Social media is the most prominent platform to gain exposure and amplify awareness for your brand and all the compelling content that you’re making. People all over the world now spend at least a third of their daily time on the internet, especially on social media. We all now feel more connected as ever because we can get anything now with just a click of a button. This is also why anyone can just as easily post content and create their own brand. You should be able to realize by now that simply posting content whenever you feel like it isn’t enough anymore. There are better times to post than others. There is no general definitive answer as to what hour is the best time to post because people browse each social media platform differently, especially for businesses. Each platform has a unique identity and people experience each of these at a different pace.

Let’s start by naming your favorite social media platforms. We have twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn and the list goes on. With all that’s been mentioned, does Facebook still keeps you up all night like it used to?

SEO optimization may be a big advantage for local businesses especially with dominant search engines like Google but you should also consider the impact of social media platforms to your market. There is over a billion people already using Facebook and is still growing to this day. They use it to connect with their favorite and interested local businesses. SEO can help with business growth but Facebook also provides a hug advantage by providing you with the ability to directly communicate with potential clients and loyal customers alike. Facebook has recognized this and is upping its game with multiple updates to cater businesses of all kinds.

Facebook has changed from communicating with friends and family members worldwide to becoming a necessary tool in marketing. Shared content can be made publicly accessible through Facebook, which makes communication a lot easier and faster around the world.

Facebook engagement refers to the actions that a user performs on a particular page on Facebook. This includes liking posts, writing comments, sharing updates, watching videos, clinking links, and a lot more. Engagement is a crucial part of the Facebook marketing strategy process because it can lead to better organic reach, which will result to better traffic for your website and boost sales for your organization. Here are simple ways on how to increase Facebook engagement.