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Facebook is not just your usual social media platform; it can also be an avenue for businesses to advertise their products and services. According to a survey conducted by Hootsuite, the average Facebook user clicks are on 11 ads per month. Even though there is a significant decline because of the privacy violations, it still makes up for 40 percent of annual digital display advertising revenue. Given these numbers, it is still safe to say that it is a good avenue for new business owners to advertise their products. The real question is how to use it effectively. You should take note of these common mistakes when it comes to Facebook ad campaigns.

What every brand wants is to stand out from all its competitors and be a successfully thriving business. The best way to gain exposure nowadays is through social media, and the most used platform to date is Facebook. It’s a tried and tested social outlet that has stood against time and continues to evolve just to keep up with its audience’s need and preferences. This is important especially when setting your brand’s goals of either engagement or conversion. You need your audience base to be inclined to take action after just seeing your Facebook post. These actions are what essentially creates revenue for them. This is why you need a high conversion rate for most of your Facebook posts. A lot of public Facebook posts will often have something in common.  You should be aware of the best high conversion factors and consider what could be the best fit for your brand.

Social media is the most prominent platform to gain exposure and amplify awareness for your brand and all the compelling content that you’re making. People all over the world now spend at least a third of their daily time on the internet, especially on social media. We all now feel more connected as ever because we can get anything now with just a click of a button. This is also why anyone can just as easily post content and create their own brand. You should be able to realize by now that simply posting content whenever you feel like it isn’t enough anymore. There are better times to post than others. There is no general definitive answer as to what hour is the best time to post because people browse each social media platform differently, especially for businesses. Each platform has a unique identity and people experience each of these at a different pace.

Let’s start by naming your favorite social media platforms. We have twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn and the list goes on. With all that’s been mentioned, does Facebook still keeps you up all night like it used to?

SEO optimization may be a big advantage for local businesses especially with dominant search engines like Google but you should also consider the impact of social media platforms to your market. There is over a billion people already using Facebook and is still growing to this day. They use it to connect with their favorite and interested local businesses. SEO can help with business growth but Facebook also provides a hug advantage by providing you with the ability to directly communicate with potential clients and loyal customers alike. Facebook has recognized this and is upping its game with multiple updates to cater businesses of all kinds.