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SEO optimization may be a big advantage for local businesses especially with dominant search engines like Google but you should also consider the impact of social media platforms to your market. There is over a billion people already using Facebook and is still growing to this day. They use it to connect with their favorite and interested local businesses. SEO can help with business growth but Facebook also provides a hug advantage by providing you with the ability to directly communicate with potential clients and loyal customers alike. Facebook has recognized this and is upping its game with multiple updates to cater businesses of all kinds.

Facebook has changed from communicating with friends and family members worldwide to becoming a necessary tool in marketing. Shared content can be made publicly accessible through Facebook, which makes communication a lot easier and faster around the world.

Facebook engagement refers to the actions that a user performs on a particular page on Facebook. This includes liking posts, writing comments, sharing updates, watching videos, clinking links, and a lot more. Engagement is a crucial part of the Facebook marketing strategy process because it can lead to better organic reach, which will result to better traffic for your website and boost sales for your organization. Here are simple ways on how to increase Facebook engagement.

A huge part of the global population is made up of people who feel technologically empowered and have easy access to pretty much anything. Most people have set up at least one social media account between all the platforms that are already out there. Facebook is one of the strongest media outlets we have right now, with more than a billion users who also share, like, and post interest by what some can estimate in the trillions. In order to stand out in Facebook, you need those likes to boom in the thousands and hopefully millions.

With a sea of advertising options in the digital space today, it becomes difficult for online marketers to decide what digital marekting strategies to employ for their advertising campaign. Have you been trapped into this seemingly never-ending maze of finding that sweet spot in Facebook (FB)? If you are, then you know that there has been a constant update in Facebook algorithm that made it difficult for online advertisers (including you) to keep up. But don’t worry. This article will go over the best practices in creating Facebook ads and help you determine if your Facebook ad is successful.