Facebook is not just your usual social media platform; it can also be an avenue for businesses to advertise their products and services. According to a survey conducted by Hootsuite, the average Facebook user clicks are on 11 ads per month. Even though there is a significant decline because of the privacy violations, it still makes up for 40 percent of annual digital display advertising revenue. Given these numbers, it is still safe to say that it is a good avenue for new business owners to advertise their products. The real question is how to use it effectively. You should take note of these common mistakes when it comes to Facebook ad campaigns.