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HOW OFTEN SHOULD YOU POST ON SOCIAL MEDIA IN 2020?

[fa icon="calendar"] July 29, 2020 / by Fabrizio Colombi

Fabrizio Colombi

2 minute read

 

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Social media is a powerful tool, and even experts are sometimes overwhelmed by it. They are overwhelmed by looking at all the options on every platform that they use, what to write, and most importantly how frequently to post.

 

How frequent you post on social media will depend on certain factors like how a specific platform works and the ecosystem on each desired platform. Learn the basics of postings on these social media platforms and learn w how you can have these exceptional tools to your advantage.

 

Twitter

Twitter is a chronological-based social media platform, and it's quick to increase your conversion rate with Twitter. For this platform, high frequency is better. The more you post, the more visibility you get. Time doesn’t matter here. If you want to build your brand on Twitter, try to post at whatever time is convenient for you. Your main focus should be on content, not on the time of the day.

Additionally, there is no best day to post on Twitter. According to HubSpot, you may benefit from posting on Sunday, Monday, or Tuesday but it is not terribly significant.

 

LinkedIn

For LinkedIn, it is best to post after 5 p.m. or so. It is suggested that posts on this platform go out during business hours as it is a business networking site. However, you should still focus on the content, not the time of day.

To master content marketing on Linkedin, the best days to post on LinkedIn are Tuesdays, Wednesdays, Thursdays, and Fridays. Audiences tend to be busier on Mondays and they don't think about opening anything work-related during weekends.

LinkedIn users don’t want to get overwhelmed by information from the same company, and publishing more than 5 times a week is already considered too much. Your second post for the day can cannibalize the performance of your first post. Try to post two times per week to get the maximum value from the network for the time spent creating the content.

 

Facebook

For Facebook, there has been a lot of variabilities, especially at the beginning and end of the day. These are times when there are fewer posts so you can take this opportunity to publish your content. It is best to focus on the content, not the time of day or day of the week when publishing. To increase your engagement on Facebook, it's better to post on Sundays, and there’s a natural dip in post frequency and engagement on Friday and Saturday.

When it comes to the frequency of posts, this is quite similar to LinkedIn. Once you publish more than five times per week, the return on investment drops substantially. Facebook usually prioritizes “fresh” content and doesn’t want to overwhelm users with just one company on their feed. Just as LinkedIn, the first post can be cannibalized by the second post for the day. Publishing even more than once per day won’t just earn you diminishing ROI, Facebook can also punish your page with the algorithm if you don’t get a lot of engagement with your posts. The key with this platform is engagement so if your posts are consistently getting many likes or comments, then you can post more than five each week. You just need to make sure that your audience engages with your content and Facebook will continue to reward you and keep you on people’s newsfeed.

 

 


 

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Topics: social media, social media marketing

Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He's been with our team since 2008.

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