How to Set and Achieve Marketing Objectives in 2019

[fa icon="calendar"] May 8, 2019 / by Fabrizio Colombi

Fabrizio Colombi

2 minute read


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For people running a business, surviving the year with your business still intact and profitable, is a given goal. The very challenge is how to work your way to it. It isn’t just about setting objectives, but actually putting the right effort to work in order to achieve your desired results. On the process, it isn’t enough to just aim for concrete targets but it is more important to cautiously know how and why you have to reach those targets. Take a look at these tips on how to set realistic marketing objectives that will make you hit your figures without compromising you customer’s needs.



Focus on the “why” and “how”

Hunger and aspirational anchor – these are two things that will help you set an objective that doesn’t focus solely on end results but more on understanding your purpose and process. Hunger represents the “why” which gives you the drive to want more and your basic reason “why” you want to achieve your target. On the other hand, aspirational anchor represents the “how” – the ways on how you’re going to achieve your desired goal. Identifying your whys and hows will allow you to create a work that will better serve your customers.




Setting Realistic Marketing Objectives With the SMART Goal Framework

SMART is an acronym of a goal framework that is realistic, focused, and quantifiable. It provides you with a clear definition of your goal and may act as a guide on setting objectives that are achievable.



In order to know if the project is doing well enough, or if your team is doing it right, you have to check the progress and improvements made from time to time. That way, you can make assumptions on whether your goal is nearing success or if you need to put in some extra effort.



Set goals based on the current results of the team’s progress or based on your own output not on the benchmark of the industry. If your current result shows a way smaller figures than that of the benchmark, don’t try to set your next goal as high as the benchmark itself because you’re working on a different pace and forcing yours to ripen at an early stage may cause you larger than expected.



You have to align your goals with your business’ mission and vision as well as figure out the most useful trend that can help you achieve your target. You don’t have to join the bandwagon if your business doesn’t fit in. Go where your vision and your end results meet, not where you can make noise and show off without clear results.



Your goal should target a due date or a deadline in order to put pressure in the accomplishment of it. It will help your team to continuously drive themselves in achieving the result in a given timeline, as well as, for your goal not to take too long in the process.

You may opt to use either of these ways or you may choose to blend in some from both framework depending on your business’ needs, your customer’s needs and the end result you want to achieve. Whichever, make sure it always goes back to the most crucial thing, to focus not just on numbers but on the things that produce the numbers – your customers.




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Topics: Digital Marketing, Business

Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He's been with our team since 2008.

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