Blogs have become a staple medium of social media. They have  grown throughout the internet so efficiently that even if you’re not fully aware of blogging, you may have already stumbled across it at some point in time. There are distinct features that can help distinguish a blog from a basic website. A blog is generally a section of your website and is regularly updated with new posts and content. It creates more customizable and engaging content over what basic websites can do. This is why you should know why blogs are important and what they can do for you.

Expertise on Industry

For anyone who wants to be considered as an expert in any field, you must start somewhere you can build your skills and widen your knowledge.  A blog is a good way to show your clients what you can offer. It's very low risk, especially with how customizable a blog can be. It has the potential to attract millions of visitors with the right kind of content. Remember that it needs to be consistently updated and always keep up with Google trends.

Search Ranking

A blog can help your website rank on search engines.  It also helps businesses rank high on Google for the long term. SEO boosts your online traffic overtime to a point where other companies can link to your website for related content. At a certain degree of web traffic, Google will start to recognize your business as a legitimate source for information on your industry. This is a great reason to continue growing your website because if you do, it will eventually begin ranking high on Google. 

Community Engagement

The internet was first created to bridge gaps and help people collaborate with all the ideas and knowledge that they have. The core of a blog was also created to help people create communities within the internet. Blogs are highly recommended because they help people engage with others for the information they're seeking. Unlike basic websites, blogs are very flexible and versatile because there is no limit to what you can do with it.

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