Creating content is one of the best and latest trends in digital marketing today. Lots of content creators write a blog post, hoping it ranks on Google, send it to email subscribers, and post it on their own social media profiles. That is the typical way of doing it. Although this is the typical way most marketers use in their content, there are still a lot of effective ways for it to stand out. Learn the following techniques when it comes to reaching and resonating with your audience.
- Shows
Lots of research shows that storytelling is the best way to capture people’s attention, bake information into their memories, and reverberate emotionally with them. This is because the human brain is programmed to crave, seek out, and respond to a well-crafted narrative. Using this information, content creators should craft their content that should entice their target audience to read the whole article. It is important to have a creative title so that people will get intrigued by your topic.
- The Pillar-Cluster Model
In this generation, people mostly rely on Google to provide an accurate and relevant answer to their questions, which is why Google should understand the intent and context behind every search. Google should be able to recognize topical connections across users’ queries, look back at similar questions that users have searched for in the past, and surface the content that best answers them. This is where the pillar-cluster model comes in. By crafting a single pillar page, it provides a high-level overview of a topic and hyperlinks it to cluster pages that delve into the topic’s subtopics. This can signal Google that your pillar page is an authority on the topic.
- Email Subscriptions
Email marketing campaigns are one of the best ways to keep up with the latest stories and news. Therefore, businesses are trying so hard in persuading people to subscribe to their email newsletters. However, you need to make sure they stay subscribed by creating quality content packed with emotional resonance to keep them on loop.
- Podcasts and Webinars
The demand for audio and video content has been increasing through the years, that's why it's important to create a webinar that works. However, people only want to listen to those who can hold their attention and, ultimately, entertain them. Having a diverse content is important so people won’t get bored through the episodes.
- Link Building
Earning high-quality inbound links from websites and pages with high authority scores is crucial for boosting your domain authority. One effective method for eating these high-quality links is by asking other websites that have the same or higher domain or page authority score than you to link to your top content. It is important to create relevant content that refers to the website’s content as well.
