Google's algorithm is constantly changing. As a business owner, this means that there are a lot of new rules that you need to consider when you want your product or brand to rank high on search engines. We suggest hiring a marketing agency to help you with the process. But in case that you don't, here are the best and easiest ways in keeping up with Google this 2017.
1. A variety of traffic sources is all you need.
Whether you like it or not, entrepreneurs are taking advantage of these inbound marketing consulting agencies in search for their business to succeed. Truth is, all it takes is to have a variety of traffic sources for Google and for you to continuously earn visits. After all, this is what Google needs, the more visits you have, the more known your website (and business) becomes. It's important to use keyword related to your product throughout your website.
2. Improve your strategy in keyword targeting.
Now that you have spread the word from YouTube videos, to blogs, and even short posts and tweets, it's time to reconsider the keywords you have been using every time you post. Learn how to create relevant keywords by carefully defining your target audience. This would ensure that your audience reads your blog.
3. Increasing searcher engagement
It may seem difficult to achieve, but you have to keep in mind that everything can be possible. It's all about allowing your visitors to interact with your website. This is how Google identifies whether or not your brand can keep up and will have the ability to be on top of the rank.