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Super Bowl isn’t just for football fans - it is also the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, brands are now incorporating social campaigns into the Super Bowl advertising strategies. The Super Bowl has become a major focus for brands on social, with trending tie-ins providing the opportunity to reach large, engaged audiences. While for users, people are always looking for ways to take part in the event, even when they can’t ph...