Most of us enjoy going online and staying connected with friends and family. Nowadays it seems that everyone’s friends, neighbors, and even people's pets have a social media account, like Instagram. This is the reason business owners have to understand and know the value of taking a photo and sharing it to the online community of more that 300 million users every day. This is what a marketer should realize on the potentiality of Instagram to the business. Consider this an easier way to attract prospects and customers.
Read below to understand why your business should have an Instagram account:
It's an Instrument
According to statistics, along with the 300 million plus users of Instagram, there are 216,000 pictures that are posted everyday. At this point, you may think it is impossible for your company to grow or just be seen, but this is not true. This only means one thing - Instagram is a very good tool in exposing your product and most of all, the company as a whole.
LEARN MORE: Instagram Marketing Tips for Your Business
It's a bridge
In addition, more than half of the total population of the millennials take advantage of Instagram each day. Just imagine the number of potential customers or loyal clients who can see your company’s worth. As a matter of fact, engagement in this social networking site continues to increase. The amount of people who continue to stay connected each year, has grown by 53%. Think of it as a bridge that connects an island to the other. Instagram glues the users.
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Content
Keep in mind that pictures can tell a story, this is why visual content performs so well. This allows users understand the product you are offering. Not only that, but the moment a prospect reads the content, a definite respond awaits. Consumers know how to respond to visual content because people remember 80% of what they see.
RELATED: Why Visual Content is Important in Your Marketing Strategy
In conclusion, being active on Instagram allows you to increase your network. After all, the reason it's called 'social networking' is so users can stay connected. These are the reasons business owners should consider creating an Instagram account and learn to value it as you allow your business or product to expose. Instagram is not just all about staying connected with your friends and family, it is also about expanding your business as you create a network.
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