--- title: A Simple Guide to Local SEO in 2018 description: Local search, especially for new websites and small businesses, can be a very effective tool in enhancing customer experience and drawing in more clients. image: https://blog.decographic.net/hubfs/A%20Simple%20Guide%20to%20Local%20SEO%20in%202018.jpg --- [![25 anniversary decographic 1](https://blog.decographic.net/hs-fs/hubfs/25%20anniversary%20decographic%201.png?width=2114&height=661&name=25%20anniversary%20decographic%201.png "25 anniversary decographic 1")](https://decographic.net) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) ###### PHONE [+1-305-594-9166](https://decographic.net/contact) [Let’s Chat](https://decographic.net/contact) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) [SEO](https://blog.decographic.net/topic/seo) [Google](https://blog.decographic.net/topic/google) # A Simple Guide to Local SEO in 2018 [![](https://app.hubspot.com/settings/avatar/7fe3a11844f1ed8db33ba2b644a88694)](https://blog.decographic.net/author/daniela-belevan) [Daniela Belevan](https://blog.decographic.net/author/daniela-belevan) June 26, 2018   ![A Simple Guide to Local SEO in 2018](https://blog.decographic.net/hs-fs/hubfs/A%20Simple%20Guide%20to%20Local%20SEO%20in%202018.jpg?width=1430&name=A%20Simple%20Guide%20to%20Local%20SEO%20in%202018.jpg)     Local search, especially for new websites and small businesses, can be a very effective tool in enhancing customer experience and drawing in more clients. A lot of consumers tend to use search to find most of their information. Not taking the time in optimizing your business may result in a missed opportunity.   # ** What Is It?** Search Engine Optimization, or**[SEO,](https://info.decographic.net/5-ways-to-rank-higher-on-search-engines-using-seo)**is the process of getting traffic on your website from the “natural” search results on search engines. **[Local SEO](https://blog.decographic.net/the-importance-of-local-seo)** promotes a business’s products or services to local clients. It does this by relying on signals such as local content, social media profiles and links to provide the best relative results to the customer.     **RELATED: [AVOIDING GOOGLE PENALTIES MADE EASY](https://blog.decographic.net/avoiding-google-penalties-made-easy/)** # **Google My Business Optimization** Google is one of the most widely known and used search engines out there. [**Google My Business**](https://blog.decographic.net/what-is-google-my-business) has become the peak search tool for anyone searching for a business online. It can be a very useful to use because it can potentially increase your recognition and foot traffic in your business.     **LEARN MORE: [HOW GOOGLE DEFINES 'QUALITY CONTENT'](https://blog.decographic.net/how-google-defines-a-quality-content-website)** # **Website Updates** The truth is that you also have to do some improvements on your end to ensure that your business is fully onboard with Local SEO. This means you should know how to improve your URLs, tags and headings because this will increase the chances that your website will appear on Google searches. The content should also be relevant and locally relevant to your clients because Google is getting smarter and smarter every time. It now tends to cater more on the creators and clients rather than being just a search engine. It’s better to start drawing local clients first and build a following rather than stretching yourself out and doing too much. Finally, be as [**mobile-friendly**](https://blog.decographic.net/what-you-should-know-about-mobile-friendly-websites) as possible. Not a lot of people know this but a huge percentage of searches are done and on the go through smartphones. Google caters more to mobile-capable websites when it knows a user is searching on their phone. The first sets of search results are the both the most relevant and mobile-friendly ones. This makes it easier for potential future clients to spot you sooner than other websites.     ---   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1625890/283b2218-a837-4561-aba6-05db1f05e7be.png)](https://cta-redirect.hubspot.com/cta/redirect/1625890/283b2218-a837-4561-aba6-05db1f05e7be)     ###### Popular Post - [What is Guerrilla Marketing? Here Are Some Fun Examples](https://blog.decographic.net/what-is-guerrilla-marketing) - [The 4 Colors of Effective Communication and How to Use it](https://blog.decographic.net/colors-effective-communication-how-to-use) - [Graphic Design Using the Design Thinking Process](https://blog.decographic.net/graphic-design-using-the-design-thinking-process) - [How Peloton’s Marketing Strategy Made it a Leader in its Space](https://blog.decographic.net/how-pelotons-marketing-strategy-made-it-a-leader-in-its-space) - [What is the Difference Between Robots, Bots and Chatbots?](https://blog.decographic.net/what-is-the-difference-between-robots-bots-and-chatbots) ###### Subscribe ### Subscribe Here! 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