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How Google's SSL Requirements Can Impact Your Website

[fa icon="calendar'] June 9, 2020 / by Fabrizio Colombi posted in website redesign, Google, ssl

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An SSL certificate is a security certificate that allows a secure connection between a computer and a web server. Utilizing public and private key pair, a website you’re connecting to can both send data privately to your browser and receive data privately that you enter into the site. This can prevent anyone from intercepting or copying the data in plain text and being able to read things you may enter into toke site.

 

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Best Ways to Influence Local Search in 2020

[fa icon="calendar'] March 18, 2020 / by Daniela Belevan posted in Google, local listing, google analytics

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Every business wants to be successful. With how competitive the market is nowadays, it’s getting more and more challenging to stay on top and surpass your competition. This is why getting the right exposure is crucial with your search presence. The road to creating a strong global search presence can be a challenging task, especially for new businesses that are still developing. This is why you should consider starting with local search. It’s a concrete option in building your overall presence. The scope of local searches may have less reach than the global searches, but there are ways that you can maximize the potential that local search can actually have.

 

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How to Manage Your Online Reviews

[fa icon="calendar'] August 21, 2019 / by Fabrizio Colombi posted in Digital Marketing, Business, Google

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Reviews are the best way clients, customers or even your audience can share their own personal experience with your service or product. It also helps you show others how well you’re doing as a brand. The problem is monitoring all these online reviews, because some of them can be discouraging. We are at an age of instant gratification and information is just there with the touch of a button. 

 

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Check Out The Best Google Ads Guide of 2019

[fa icon="calendar'] August 19, 2019 / by Fabrizio Colombi posted in Digital Marketing, google adwords, Google

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Google is the most popular and prevailing web search engine to date. It has influential reach to almost every website, from Facebook and Instagram to YouTube. Google Ads is a paid advertising platform that utilizes a pay-per-click method. What this does is creates revenue for every click or impression on their ads. This is why you should consider investing your time, money and effort on Google if you want to even reach your target audience. The better equipped your ad campaign is, the greater the potential you have in creating new leads. Google will possibly always be the most used search engine and they keep receiving an estimate of 3.5 billion queries per day. A lot of other companies and businesses already have seen this  and already know the influence Google Ads has over the masses. Anyone can utilize Google Ads, but only the best actually are adept in maximizing its potential. Hiring a professional and experienced digital marketing agency in Miami will help nail your Google Ads campaign. 

 

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How to Write the Best Meta Description

[fa icon="calendar'] May 20, 2019 / by Daniela Belevan posted in Digital Marketing, Google

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The meta description may seem like some kind of scientific term. But once you get a hang of it, you will know that somehow, this is what helps you recognize what search engine result to open when googling something, To give you a proper meaning of meta-description, it is a “brief snippet of text that appears below the blue link in a search engine result. This description summarizes the content of the webpage linked above it.”

 

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