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The Importance of Local SEO

[fa icon="calendar"] April 27, 2017 / by Fabrizio Colombi

Fabrizio Colombi

2 minute read

The Importance of Local SEO 

When planning to attend a party and you need to buy an outfit, or when your gadget glitches and you need a local shop to repair it, or let's say you’re about to have a birthday party and are looking for the best cake in town. What do you usually do? Where do you turn to? Of course you turn to your reliable mobile device. But more importantly, you turn to your local search engine.

 

 

Your consumers are very much similar to you. When they’re searching for a particular product or certain service, they're probably going to search for it online. 

If you're a local business owner, you must be fully aware of how important it is to rank high on search engines. In digital marketing in 2017, where online searches has become the primary source of customers, not being able to show up in local search results is equivalent to business failure.

 

This article will evaluate four important local SEO statistics that indicates the importance of local SEO.

 

1. Studies imply that local searchers are most likely going to take action. According to findings, “50% of consumers who conducted a local search on their smartphones visited a store within a day, and 34% who searched on computer/tablet did the same.” This defines the fact that a business’s ranking in local search has a direct result on in-store traffic.

 

RELATED: SEO Essentials for Business Entrepreneurs 

 

2. Research shows that 87% of smartphone owners use a search engine at least once a day, and 18% of those local mobile searches lead to a closed sale within one day. This means that active search engine utilization is directly proportional to the increased success rate of a probable deal or sale to be closed within the day.

 

3. Around 60% of American adults use smartphones and tablets to search for local product and service information. Studies show that customers have a clear preference when it comes to having information customized to their surroundings. When considering Google Adwords or Facebook Ads in 2017, be sure to target your ads by location and to use location extensions because 50% of local-mobile searchers are looking for business information, like a local address.

TIP: Make sure that your local listing is updated and is displaying the correct information. Often time, different search engines, mobile phone maps such as Google Maps and Apple Maps, and apps such as Yelp will show different addresses and phone numbers if you've changed these throughout the years you've been in business.Let us take care of that, check out our Local Listing Managing page for more information. 

 

4. Placing a detailed description of the location of your business is the key in improving your local search results. This is because 71% of those surveyed said that they look up and confirm the location of a business before going to it for the first time. 68% of searchers said they used the “get directions” or “click to call” option from a mobile ad. To top it up, 86% look up the location of a business in Google Maps. These statistics are enough evidence that you should place extra effort in making sure that contact and location information on your website and social media profiles are included. Address and location are the primary bits of information looked at by local searchers, so make sure you have included one in your business profiles.

 


 

5 Ways to Rank Higher On Search Engines Using SEO

 

Topics: Digital Marketing, SEO, Google

Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He's been with our team since 2008.

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