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Having a successful SEO campaign is a great advantage in boosting your business and potentially exposing your brand to a wider reach. The most efficient way to start optimizing your SEO is through claiming and verifying your Google My Business listing. The mere fact that you are registered to Google My Business increase your chances of showing up in Local Finder, Google Maps and even Google’s Local Pack. A lot of business do try and register with Google My Business but may forget about it since they don’t realize the advantages and how to maximize its features. Here are some ways on how you can maximize your Google My Business.

Information is now so quick and easily accessible a with just a few clicks. A lot of people tend to fact check when they aren’t 100% sure if what they know is right. One of the most prominently used search engines, Google, is a highly reliable fact checker and seemingly the source of any and all information known to man. We can’t avoid being inquisitive and curious beings and we’re constantly searching especially with products or services. This is very important for businesses as it opens the door for potential customers and creates more exposure for your brand when you’re in the forefront of searches. This means that having your business be search-capable and search-ready will turn into an advantage in the long run.

Local search, especially for new websites and small businesses, can be a very effective tool in enhancing customer experience and drawing in more clients. A lot of consumers tend to use search to find most of their information. Not taking the time in optimizing your business may result in a missed opportunity.

Search engine optimization (SEO), is a set of rules that can be followed by website owners to optimize their website for search engines to improve their search engine rankings. It's also a great way to increase the quality of their websites by making them user-friendly, faster and easier to navigate. With this, there are a lot of available SEO tools that you can use – some free, some paid – that can help you revise your own website. These tools are critical to your search strategy mainly because they allow you to focus on the elements of the website that Google deems important.

Keywords remain valuable today because they help bring targeted clients to your clients for no cost. However, many business owners who don’t specialize in SEO still have wrong perception about keywords, and their perception has been slow to change.