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What's the Difference Between SEO and PPC?

3 minute reading
    It is always a struggle for business owners to get the word out when it comes to a new business venture. It is hard to acquire customers at the beginning of the journey. Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. And there are times when you need the help of these two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. You might ask, which method is suitable for your business?  
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Digital Marketing SEO PPC

How to Improve Conversion Rates with SEO

# Digital Marketing
2 minute reading
  Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This can mean scrolling through the entire page, filling up a form, adding a product to a wish list, or buying the product outright. CRO can be beneficial for SEO bec...
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SEO Best Practices for Images in 2021

# Digital Marketing
3 minute reading
    Image SEO is the practice of optimizing images for search engines through thoughtful alt text, appropriate captions, good file dimensions, and more. This also makes your content easier to be read by search engine crawlers, which can give it an SEO boost on both search results pages and image res...
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Why Your Content Should Be SEO Optimized

# SEO
3 minute reading
Incorporating SEO methods in your content marketing strategies is one of the most successful ways to make your business success. Aside from helping reach organic traffic goals, SEO can also help achieve brand awareness and lead generation goals.  
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How to Optimize Your Blogs With SEO in 2020

# SEO
3 minute reading
    With how fast digital marketing has been evolving, most businesses have embraced online platforms. Most people nowadays are often using the internet to either connect with other people or find things that they need or want. The aim when setting up a blog is to gain the most exposure so you can r...
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