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There is a gap difference when it comes to local SEO versus national or even global SEO. The fact is that national SEO prioritizes more on ranking in searches across the country, while local focuses more on web traffic at a more specific location. This technique relies more heavily on marketing your brand, product or service to local leads or customers. This is why local SEO is very essential to local small businesses. You should know how to optimize you brand for local SEO as this turns into a focused strategy against bigger brands who rely on broader keywords and brand recognition over value offers. Without a good local SEO strategy, your business could be losing a lot of potential traffic. There are a lot of ways how you can make your local SEO better and more successful.

Having a successful SEO campaign is a great advantage in boosting your business and potentially exposing your brand to a wider reach. The most efficient way to start optimizing your SEO is through claiming and verifying your Google My Business listing. The mere fact that you are registered to Google My Business increase your chances of showing up in Local Finder, Google Maps and even Google’s Local Pack. A lot of business do try and register with Google My Business but may forget about it since they don’t realize the advantages and how to maximize its features. Here are some ways on how you can maximize your Google My Business.

Information is now so quick and easily accessible a with just a few clicks. A lot of people tend to fact check when they aren’t 100% sure if what they know is right. One of the most prominently used search engines, Google, is a highly reliable fact checker and seemingly the source of any and all information known to man. We can’t avoid being inquisitive and curious beings and we’re constantly searching especially with products or services. This is very important for businesses as it opens the door for potential customers and creates more exposure for your brand when you’re in the forefront of searches. This means that having your business be search-capable and search-ready will turn into an advantage in the long run.

Local search, especially for new websites and small businesses, can be a very effective tool in enhancing customer experience and drawing in more clients. A lot of consumers tend to use search to find most of their information. Not taking the time in optimizing your business may result in a missed opportunity.

Search engine optimization (SEO), is a set of rules that can be followed by website owners to optimize their website for search engines to improve their search engine rankings. It's also a great way to increase the quality of their websites by making them user-friendly, faster and easier to navigate. With this, there are a lot of available SEO tools that you can use – some free, some paid – that can help you revise your own website. These tools are critical to your search strategy mainly because they allow you to focus on the elements of the website that Google deems important.