What is the Best Time to Post on Instagram in 2021?

social media instagram social media marketing


To increase your Instagram following, it is not a secret that you need to create compelling content that your audience actually craves. However, if you don’t post your content at the right time, most of them will never see it.



The question is, how to figure out the best post time for your specific target audience?

To answer this question, you need to know the ideal posting time by testing the timing of your posts to see which post time generates the most audience engagement. You can conduct your own tests, or you can also hire a digital marketing agency in Miami.

An agency
analyzed their data last year to see what time and day their social media posts generated the most engagement. They also segmented the data by social network and industry. It was discovered that in Central Daylight Time (CDT), the best time to post on Instagram is between 10 AM and 3 PM. However, the level of engagement you get can change dramatically depending on what day of the week you post. The best days are Wednesday throughout the day, but particularly around 11 AM, and Friday from 10 AM to 11 AM.


In general, here are the best days and time for you to post on Instagram:


  • Sunday: 8 AM – 2 PM (Engagement is generally low on this day)

  • Monday: 11 AM – 2 PM

  • Tuesday: 10 AM – 3 PM, 7 PM

  • Wednesday: 7 AM – 4 PM (with peak hours at 11 AM – 2 PM)

  • Thursday: 10 AM – 2 PM, 6 PM – 7 PM

  • Friday: 9 AM – 2 PM

  • Saturday: 9 AM – 11 AM


This is just the general data and is a great starting point for growing an engaged Instagram audience. But if you want to get more granular, there are different times to post depending on the type of company or business you are handling.

For tech companies, the best times are Wednesdays at 6 AM and 9 AM to 10 AM CDT and Fridays from 7 AM to 10 AM. The most consistent engagement is from Tuesday evening through Wednesday afternoon and Friday from midnight to 10 PM CDT.

The best times to post on Instagram for B2C companies are Wednesdays at 3 PM CDT. The most consistent engagement is Tuesday through Friday from 11 AM to 3 PM CDT.

For educational organizations, it is best to post on Friday at 10 AM CDT. The most consistent engagement are Wednesdays, Fridays, and Saturdays from 9 AM to 9 PM CDT.

You know take note that every brand’s audience is different. To build a sizable, engaged Instagram audience, you need to know who your followers are. Capture their attention by knowing exactly when they like to surf the app. The schedule mentioned above is just a general picture of the audience you may have, and it is a good idea to do your own testing with your followers. Observe the engagements in your posts and take note of the time and date that you are receiving the most engagements. It will definitely give you the numbers once you take note of it.



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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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