How to Create a Successful Content Marketing Strategy

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How to Create a Successful Content Marketing Strategy


Just like building a house requires a detailed blueprint to guide you, your website requires a plan in order to have your brand or company stand out and get the result that you need. Read more to learn how to create a successful content marketing strategy.



Think about a domino effect. Blueprints area a plan for the exact structure of the building you want to build. Websites need a content marketing strategy plan to convert visitors. 


Step # 1: Define your goals

As a company, it's essential that you have your goals defined. Not only should you know them, but so should your team so that everyone in on the same page. Your goals are your destination, so consider this your aim in realizing your strategy. You will not be able to create a plan without knowing what direction you're heading to.



Step # 2: Run a Content Audit

So you know that blogging is important. But how do you know whether or not what you are doing has generated prospects or customers? Is your target audience reading your blogs? How do you get your audience to read your blogs? First you need to review your current blogs, past blogs, and future content ideas and be aware of your keywords optimization, are you using the correct terms? If you're using keywords that have nothing to do with your company, then it will be impossible for your target aufience to find you. 



Step # 3: Brainstorm ideas

Two heads are better than one, right?  Meet once or twice a month with your team to further discuss content marketing ideas. You will be surprised how working with more people can expand your creativity. Think outside the box and remember to cover all subjects related to your product or business.



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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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