How to Identify Your Core Marketing Message

Digital Marketing social media marketing


A good marketing strategy is important in any business. As a business owner, you should know how important it is to create a compelling marketing strategy. You should be able to align with your audiences’ needs and interests, and know the right channels to use to accomplish this. A good marketing strategy will also help you create content for your audiences to see.



Before identifying how to craft a core marketing message, we need to know what a marketing message is. A core marketing message is used to communicate with the audience to convince them to do business with you. The message should be extremely influential in helping you meet your business goals, as it can be the difference between a new acquisition or sending a customer on to your competitor.

Crafting your marketing message should be done with care, specifically for the audiences you’re trying to reach. It should also address their pain points and present your business as the right solution. Ultimately, the goal of this is to be able to resonate with your audience.

Here are some tips you should know before crafting your marketing message.

  1. Know your target audience.

Identifying your target audience is the first step you should accomplish before doing any marketing strategy for your business. When you know who your target audience is, you’re not going to market to customers you think are interested in you, but rather to those you know are interested in you. Identify your target audience because this information makes it easier for you to personalize your strategies and create a marketing message that will resonate with them, especially when addressing their pain points.

  1. Understand your audience’s pain points.

Pain points are issues that affect your target audience’s day-to-day routines, business tasks, or general life desires. These challenges are typically things that your audience is actively seeking solutions for. By identifying your pain points, you don’t have to guess why your customers need you – you’ll know why they need you. This will allow you to create a marketing message that addresses their needs.




  1. Make value propositions.

Creating value propositions allow you to highlight your product or service’s unique value and tell customers that your brand is tailor-made for their needs. It should clearly state why they should do business with you instead of the competitor. You need to present your product or service as a cure for their pain points and prove it.

  1. Prioritize clarity and concision.

You may be overwhelmed with crafting your marketing message because it needs to say a lot, but you don’t have to. You shouldn’t beat around the bush. Instead, get straight to the point and explain how your product is a solution. Your customers should need not overanalyze the statement and should get the answers by simply reading them. Your words should speak for themselves.




  1. Use familiar, conversational language.

You shouldn’t assume that your customers know or understand your business' terminology. Use conversational words and language that is familiar  to most audiences. Your message should be simple, straightforward, and not require an industry-specific dictionary.




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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He's been with our team since 2008.


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