Best Ways to Influence Local Search in 2020

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Every business wants to be successful. With how competitive the market is nowadays, it’s getting more and more challenging to stay on top and surpass your competition. This is why getting the right exposure is crucial with your search presence. The road to creating a strong global search presence can be a challenging task, especially for new businesses that are still developing. This is why you should consider starting with local search. It’s a concrete option in building your overall presence. The scope of local searches may have less reach than the global searches, but there are ways that you can maximize the potential that local search can actually have.



Mutual Services

One of the best ways to appeal to local searches is talking about something that people recognize. If your business is about food or catering, you should also talk about local cuisine or even the fresh local produce. People will always find it easier to consider something when they can connect with it. The fact that you’re trying to associate yourself with the local environment means that you’re trying your best to maximize your local search.



What most businesses don’t actually consider is the impact that our smartphones have to utilizing searches. Most people don’t have the time and resources to open their laptop to search something. The closest things that we have on us is our mobile phones, which is more convenient and faster to search using it. We look at our phones at least a hundred times a day and a large chunk of that is surfing through the web. Businesses with a mobile-friendly website will be considered more than any other website. A mobile site uses less data and it looks better because it is optimized to fit a small phone screen and has better navigation meant for touch screen.



If headlines is what draws in people from the local searches, it’s the content in your business that makes them stay and come back for more. The better the content is, the more people you’ll be able or reach. Good content doesn’t just end with the gist of it but also, it’s knowing the right keywords to utilize that can help boost your local search presence. Most search engines have an algorithm that they have to follow and commonly it rests on the influence of good keywords and phrases. Content will both fill your business with great information while also giving you the opportunity to boost your local search impact.



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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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