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What is Localized Content and When is the Right Time to Use it

[fa icon="calendar'] July 9, 2020 / by Fabrizio Colombi posted in content marketing, local listing, content strategy

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In today’s world where the Internet has become the norm, marketers should be able to think about their content on a global market scale.

 

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Best Ways to Influence Local Search in 2020

[fa icon="calendar'] March 18, 2020 / by Daniela Belevan posted in Google, local listing, google analytics

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Every business wants to be successful. With how competitive the market is nowadays, it’s getting more and more challenging to stay on top and surpass your competition. This is why getting the right exposure is crucial with your search presence. The road to creating a strong global search presence can be a challenging task, especially for new businesses that are still developing. This is why you should consider starting with local search. It’s a concrete option in building your overall presence. The scope of local searches may have less reach than the global searches, but there are ways that you can maximize the potential that local search can actually have.

 

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How to Boost Your Local SEO

[fa icon="calendar'] November 29, 2018 / by Daniela Belevan posted in SEO, Google, local listing

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There is a gap difference when it comes to local SEO versus national or even global SEO. The fact is that national SEO prioritizes more on ranking in searches across the country, while local focuses more on web traffic at a more specific location. This technique relies more heavily on marketing your brand, product or service to local leads or customers. This is why local SEO is very essential to local small businesses. You should know how to optimize you brand for local SEO as this turns into a focused strategy against bigger brands who rely on broader keywords and brand recognition over value offers. Without a good local SEO strategy, your business could be losing a lot of potential traffic. There are a lot of ways how you can make your local SEO better and more successful.

 

 

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Online Local Listings Your Business NEEDS to be Listed On

[fa icon="calendar'] March 14, 2018 / by Daniela Belevan posted in Digital Marketing, local listing

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When was the last time you checked the Yellow Pages to find a business or service you were looking for? It was probably a long time ago. The reason it was so long ago is because: Google. Nowadays, whenever you need information, you most likely check Google first. This is why it's important that your business is listed on the most important local listing websites. Here is a list of online local listings your business needs to be listed on.

 

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