There is a gap difference when it comes to local SEO versus national or even global SEO. The fact is that national SEO prioritizes more on ranking in searches across the country, while local focuses more on web traffic at a more specific location. This technique relies more heavily on marketing your brand, product or service to local leads or customers. This is why local SEO is very essential to local small businesses. You should know how to optimize you brand for local SEO as this turns into a focused strategy against bigger brands who rely on broader keywords and brand recognition over value offers. Without a good local SEO strategy, your business could be losing a lot of potential traffic. There are a lot of ways how you can make your local SEO better and more successful.