Incorporating digital marketing in your business is cost-effective and easily measurable. You can use analytics to see near real-time results and employ A/B testing and experiment until you can find what works best for your business. Digital marketing is believed to allow you to move faster in your business than ever before. Most importantly, it allows you to have more personal relationships with potential customers.
Here are the five best digital marketing strategies that can help you with your business this year:
- Create a Killer Content Strategy
Almost half of shoppers prefer receiving company information via articles or blogs, than advertisements. This means that they prefer gathering information regarding the brand organically rather than seeing informative ads. It has been proven that educating buyers helps convert sales. This is why you should study your analytics and your competition as well. You should create a list of topics that relate to your business and your target audience and create content that provides value to your customers. Also, when sharing content on your blog or social media, be sure to track how it does and adjust your content plan as you go. Make sure to include tags as it helps with organic search.
- Make the Most of Your Email List
Email marketing can have a huge potential if used effectively. Build you email list by offering discounts or free download in exchange for emails. You can also host contests and giveaways, and include them in your newsletter. As a rule of thumb for your email marketing strategy, keep subject lines short and make these emails interactive with graphics and polls. These emails should be short and sweet, with personalized details, and should be mobile-friendly. You also need to have a strong landing page for any click-throughs, so you can close the sale.
- Use Social Media to Create Relationships
Most people in this world have at least one social media platform. Social media is an excellent place when it comes to sharing content and building a reputation. Customers are using social media to inform the public of their purchasing decision as well. They also use it to research before purchasing. Do not miss out on the free advertising from these platforms. Again, study the analytics and demographics to ensure you are sharing the right content for your target audience.
- Step up for a Social Cause
If you happen to not know what to share on your blog or social media, start sharing about any social causes you stand for. You can choose a certain charity that you can support. Do a monthly volunteer day for your employees as well. You can also incorporate your social cause into your products like going plastic-free with your packaging. Share why you care and how your audience can get involved.