Social Media is making a huge impact on people’s attention span, especially the youth. We are in a time where everything is fast and easily accessible, so no wonder instant gratification has become such a trend. Viewers and followers are no longer hooked on videos that take too long with and never get to the point. They would rather watch engaging short yet impacting ones that cater to their interests. What we have to do is adapt to the changing times and set a decent length for our videos. The question is, how long should your social media videos be?
The fact that each tweet is only limited to only 280 characters says a lot about how long your videos should be. The video length should be as quick as how fast a person can read a full 280-word tweet. You want to increase your conversion rate on Twitter, right? Keep in mind that an engaging video for a follower should only average about 45 seconds and anything longer would mean a scroll pass your tweet.
Facebook generates one of the heaviest web traffic from any of the other social media platforms. A typical user will only linger at a post for a short given time while they scroll and skim through their full-packed Newsfeed. If you want to increase your Facebook engagement, create something quick yet highly engaging so they can easily like and share after. A typical Facebook video only reaches about 1 minute.
Instragam
They say a picture says a thousand words. The fact that users often like to just like and scroll rather than pause and take it all in means a video should be short and precise. Most people don’t tend to linger longer on a photo on Instagram unless it’s highly engaging or someone they really like. An average video should reach about only 30 seconds.
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Youtube
Youtube is one of the top video sharing websites out there. Most viewers like spending their time on Youtube because there's endless amount of videos and they can easily find specific ones they want. A 2 minute video gives more leeway for in-depth videos within the platform.
