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The Importance of Marketing Strategy Videos

[fa icon="calendar'] June 11, 2019 / by Daniela Belevan posted in Digital Marketing, video marketing

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In this era of fast-paced information and digital media based content, videos have become a solid medium to pass on ideas. This is why a lot of businesses and companies are opting to use more videos as a means to promote their products and services. The fact that most people skim through the internet at least once a day means that there's a good chance they can also stumble onto your video adverts. These can help introduce your brands and create interested clients that can become potentially loyal customers. People now live and even work in a fast-paced environment and don’t have the leisure to take time and read through article-long advertisements. This is what created the demand for videos as its any easy format of content, it’s short but direct to the point, and can be viewed and heard on the go. This is why you should understand what videos can do for your business and how it can boost your marketing strategy.

 

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The Future of Video Marketing in 2019

[fa icon="calendar'] March 15, 2019 / by Fabrizio Colombi posted in video marketing

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One of the most influential marketing medium today is video. It has grown and progressed from basic clips of something funny to featured short films. It’s a relatively new trend that has changed how marketing works and how it interacts with viewers or potential clients. It easily influences consumers to a point that a lot would more than likely be happy to share a video to friends. This is why videos have evidently boosted a brand’s conversion rate. People feel more confident and even more comfortable to visit brand websites after just viewing their video. It has now become a medium of choice for marketers especially because it hasn’t yet shown any signs of slowing down. It is still growing even now and continuing to adapt and innovate the world. This is why you should be aware of the predicted trend for video marketing and what you can possibly expect this 2019 and beyond.

 

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Video Marketing Metrics Your Business Should Follow

[fa icon="calendar'] July 20, 2018 / by Fabrizio Colombi posted in video marketing, YOUTUBE

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Video content has become one of the most popular and lucrative media sources out there. Youtube, the elite platform of the video content, has stated that they have over a billion users and over a billion hours of their videos are being watched on their platform. Those are some insane numbers but they are true and the platform keeps on growing and advancing. It’s no wonder it’s a forefront of the video media platform. With so many users, viewers and subscribers now, Youtube and other video platforms have become diluted and it has become a challenge to stand out of the crowd. 

 

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How Long Should Your Social Media Videos Be?

[fa icon="calendar'] June 4, 2018 / by Fabrizio Colombi posted in video marketing, social media

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Social Media is making a huge impact on people’s attention span, especially the youth. We are in a time where everything is fast and easily accessible, so no wonder instant gratification has become such a trend. Viewers and followers are no longer hooked on videos that take too long with and never get to the point. They would rather watch engaging short yet impacting ones that cater to their interests. What we have to do is adapt to the changing times and set a decent length for our videos. The question is, how long should your social media videos be?

 

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How to Get More Views on Youtube Videos

[fa icon="calendar'] June 1, 2018 / by Daniela Belevan posted in video marketing, social media tips, social media, YOUTUBE

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YouTube is the largest and most diverse social media platform for video sharing. It was one of the earliest content platforms in the internet and has solidified a strong reputation. A lot of celebrities, like Justin Bieber, started out with YouTube and exploded into the mainstream scene. It has gone through a lot of changes and trends, like the implementation of ads to help content creators, and the addition of VR play.

 

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