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The Future of Video Marketing in 2019

[fa icon="calendar'] March 15, 2019 / by Fabrizio Colombi posted in video marketing

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One of the most influential marketing medium today is video. It has grown and progressed from basic clips of something funny to featured short films. It’s a relatively new trend that has changed how marketing works and how it interacts with viewers or potential clients. It easily influences consumers to a point that a lot would more than likely be happy to share a video to friends. This is why videos have evidently boosted a brand’s conversion rate. People feel more confident and even more comfortable to visit brand websites after just viewing their video. It has now become a medium of choice for marketers especially because it hasn’t yet shown any signs of slowing down. It is still growing even now and continuing to adapt and innovate the world. This is why you should be aware of the predicted trend for video marketing and what you can possibly expect this 2019 and beyond.

 

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Video Marketing Metrics Your Business Should Follow

[fa icon="calendar'] July 20, 2018 / by Fabrizio Colombi posted in video marketing, YOUTUBE

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Video content has become one of the most popular and lucrative media sources out there. Youtube, the elite platform of the video content, has stated that they have over a billion users and over a billion hours of their videos are being watched on their platform. Those are some insane numbers but they are true and the platform keeps on growing and advancing. It’s no wonder it’s a forefront of the video media platform. With so many users, viewers and subscribers now, Youtube and other video platforms have become diluted and it has become a challenge to stand out of the crowd. 

 

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How Long Should Your Social Media Videos Be?

[fa icon="calendar'] June 4, 2018 / by Fabrizio Colombi posted in video marketing, social media

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Social Media is making a huge impact on people’s attention span, especially the youth. We are in a time where everything is fast and easily accessible, so no wonder instant gratification has become such a trend. Viewers and followers are no longer hooked on videos that take too long with and never get to the point. They would rather watch engaging short yet impacting ones that cater to their interests. What we have to do is adapt to the changing times and set a decent length for our videos. The question is, how long should your social media videos be?

 

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How to Get More Views on Youtube Videos

[fa icon="calendar'] June 1, 2018 / by Daniela Belevan posted in video marketing, social media tips, social media, YOUTUBE

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YouTube is the largest and most diverse social media platform for video sharing. It was one of the earliest content platforms in the internet and has solidified a strong reputation. A lot of celebrities, like Justin Bieber, started out with YouTube and exploded into the mainstream scene. It has gone through a lot of changes and trends, like the implementation of ads to help content creators, and the addition of VR play.

 

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YouTube or Vimeo? Which is Best for Your Business?

[fa icon="calendar'] May 2, 2018 / by Daniela Belevan posted in video marketing, YOUTUBE

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It's no secret that video marketing is the next next big in content management. By 2019, video content will lead almost 80% of all web traffic. That is why most businesses are trying to incorporate video production into their marketing strategy. However, it's important that you figure out where you're going to host your videos first. A lot of people will suggest that you use YouTube because it's the largest video hosting platform on the web, but it might not be the best choice for every business. You may need to look for a much smaller niche platform, just like Vimeo.

 

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