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Why Videos are Important in E-Commerce in 2020

[fa icon="calendar'] August 6, 2020 / by Daniela Belevan posted in video marketing, 360 video

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Creating quality videos is hard and we know it. With e-commerce, producing quality videos is even a bit more challenging. Equipment is expensive, which makes the professionals that can effectively do the job costs even more. That is why most businesses settle for photos and graphics for marketing purposes. However, given the expense videos carry, it is important to see how it can effectively help market your products or services to your target audience. This can be your breakthrough in gaining the market that you desire.

 

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How to Use Video in Your Email Marketing

[fa icon="calendar'] September 29, 2019 / by Daniela Belevan posted in Digital Marketing, video marketing

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Every person who has a smartphone is watching videos online every day. Millions of people around the world are watching YouTube videos, either to pass the time or look for information. By incorporating videos to email marketing, it is possible to turn boring messages into something entertaining for your subscribers. According to MarTech Advisor, adding videos to email content can boost click rates of up to 300%.

 

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The Importance of Marketing Strategy Videos

[fa icon="calendar'] June 11, 2019 / by Daniela Belevan posted in Digital Marketing, video marketing

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In this era of fast-paced information and digital media based content, videos have become a solid medium to pass on ideas. This is why a lot of businesses and companies are opting to use more videos as a means to promote their products and services. The fact that most people skim through the internet at least once a day means that there's a good chance they can also stumble onto your video adverts. These can help introduce your brands and create interested clients that can become potentially loyal customers. People now live and even work in a fast-paced environment and don’t have the leisure to take time and read through article-long advertisements. This is what created the demand for videos as its any easy format of content, it’s short but direct to the point, and can be viewed and heard on the go. This is why you should understand what videos can do for your business and how it can boost your marketing strategy.

 

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The Future of Video Marketing in 2019

[fa icon="calendar'] March 15, 2019 / by Fabrizio Colombi posted in video marketing

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One of the most influential marketing medium today is video. It has grown and progressed from basic clips of something funny to featured short films. It’s a relatively new trend that has changed how marketing works and how it interacts with viewers or potential clients. It easily influences consumers to a point that a lot would more than likely be happy to share a video to friends. This is why videos have evidently boosted a brand’s conversion rate. People feel more confident and even more comfortable to visit brand websites after just viewing their video. It has now become a medium of choice for marketers especially because it hasn’t yet shown any signs of slowing down. It is still growing even now and continuing to adapt and innovate the world. This is why you should be aware of the predicted trend for video marketing and what you can possibly expect this 2019 and beyond.

 

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Video Marketing Metrics Your Business Should Follow

[fa icon="calendar'] July 20, 2018 / by Fabrizio Colombi posted in video marketing, YOUTUBE

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Video content has become one of the most popular and lucrative media sources out there. Youtube, the elite platform of the video content, has stated that they have over a billion users and over a billion hours of their videos are being watched on their platform. Those are some insane numbers but they are true and the platform keeps on growing and advancing. It’s no wonder it’s a forefront of the video media platform. With so many users, viewers and subscribers now, Youtube and other video platforms have become diluted and it has become a challenge to stand out of the crowd. 

 

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