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Social media apps and websites are becoming a new platform for businesses nowadays. Instagram has approximately 1 billion active monthly users that now follow a business account on this specific platform. As of 2017, Instagram has approximately 25 million business accounts.

“Selling is essentially a transfer of feelings," says Zig Ziglar, a motivational speaker and salesman. What we are transferring is feeling of happiness and excitement when we sell something to our clients. The social media market can be a cut throat business, and marketing your content can be challenging. Successful content creators have a tested marketing formula that helps them maintain consistent output. The problem is that some creators that do fail or have a hard time winning over viewers or followers haven’t realized what marketing strategy they should take into account. These are some scientific and psychological strategies that can help boost your sales.

YouTube is the largest and most diverse social media platform for video sharing. It was one of the earliest content platforms in the internet and has solidified a strong reputation. A lot of celebrities, like Justin Bieber, started out with YouTube and exploded into the mainstream scene. It has gone through a lot of changes and trends, like the implementation of ads to help content creators, and the addition of VR play.

YouTube is not just a social networking site that compiles videos for entertainment. It can also be a platform that can very well earn you business. That's why a lot of business owners are trying their best to be on the top ranking. Not only that, but it can also build a relationship with your clients who watch the videos.

A huge part of the global population is made up of people who feel technologically empowered and have easy access to pretty much anything. Most people have set up at least one social media account between all the platforms that are already out there. Facebook is one of the strongest media outlets we have right now, with more than a billion users who also share, like, and post interest by what some can estimate in the trillions. In order to stand out in Facebook, you need those likes to boom in the thousands and hopefully millions.