Lead generation is one thing that every business owner should learn. With the rise of social media platforms, they are not used as a tool to successfully gain qualified leads. There’s Instagram, Facebook, and Twitter to start with. But did you know that you can also use LinkedIn for lead generation?
LinkedIn has a major opportunity to grow both brand recognition and revenue, especially for B2B business. Some studies show LinkedIn to be the top paid and organic social channel for B2B business, and 82% of B2B marketers report finding the greatest success on the platform. This success is because the site is specifically for professionally-geared content. They are already seeking out information to help grow their businesses.
To be successful in this platform, you need to be able to speak directly to your potential customers that will eventually become paying customers. Here are some of the strategies you can use in LinkedIn for lead generation.
- Make sure your executives have a strong LinkedIn presence.
It can be challenging to know how to dedicate your initial efforts to LinkedIn. But you just need to consider the leaders at your company and their current LinkedIn presence. Could they contribute more thoughtfully to LinkedIn groups within your industry or post more often to their feeds?
Leaders use LinkedIn wisely, by leveraging the platform to promote content from their own investment company while also liking or sharing other relevant financial content. They also use it to build a personal brand and help followers find valuable content.
- Create a powerful LinkedIn Page for your business.
After ensuring a strong LinkedIn presence, you need to have an impressive page. You need to make sure the page is active, and that you publish thought-provoking content and contributions to conversations already happening in LinkedIn.
- Post relevant content and updates.
A LinkedIn profile is strong if it is active. Consider posting various content types, like mastering the art of video on LinkedIn. Featuring this industry-relevant content can help you position yourself as an influencer in your industry and become a knowledgeable source to your readers. By doing this, you will establish relevance and credibility with potential customers. By doing this, you will eventually develop connections with like-minded professionals that fit your ideal buyer persona. If you post often, you will become a regular on their feed, and the familiarity makes it easier to initiate further conversations.
- Join LinkedIn groups your clients and customers are in.
Just like any other platform, LinkedIn is a social platform. Users can create groups centered around industry-relevant interests, and you should take this opportunity to be part of these groups and have conversations with other professionals.
You can post content and updates to encourage discussions about relevant topics or simply talk about the services you offer. Potential customers will be able to see what you say and begin to recognize you as a source of valuable information. By joining these groups, you can also learn more about your audience. You can learn from what they say and discover common industry pain points and how leads want these issues addressed. Use this information to your advantage, and create a good value proposition when you decide to reach out to these potential customers.