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Top Marketing Trends in 2018 You Should Know About

[fa icon="calendar"] October 23, 2018 / by Fabrizio Colombi

Fabrizio Colombi

 

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In today’s generation, new trends and techniques pop-up and alter the way we attract, connect with and market to the audience. To succeed, make sure to stay ahead of the game. But you might wonder how to do this. Well, this guide will help you know the most important marketing trends for this year.

 

 

Following marketing trends and keeping up-to-date will help the company save time and money. It will also ensure that the marketing strategy is implemented to the right target audience. Sticking to a reliable marketing strategy might be cheaper in the short term, however, listening and responding to marketing trends will actually save you a lot of resources and will keep the business relevant in the long-run.

 

Listed below are some marketing trends you might consider following this year.

 

Customers as Marketers

In the past, the marketing funnel may work just fine, but today, it has been replaced by the flywheel – and a subsequent focus on service. With the flywheel approach, it placed the customer in the center. This is because of the word-of-mouth marketing, which is considered as the single most powerful marketing tactic. It’s wise to not only serve customers but also equip them to be advocates of the brand. To do this, placing heavy emphasis on customer service is a must. The customer service team should not only be trained to handle requests and problems but also delight and empower customers.

 

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Video Content

Given the rise of video as a marketing tactic, it might be a good idea to use this as a marketing strategy. In the past, companies create video with the hope of reaching and influencing its audience. Today, consumers are the ones begging for more video from their admired organizations. Videos are also becoming more accessible. A dedicated production team or marketing agency is all you need.

 

 

Native Advertising

The goal of native advertising is to naturally and organically advertise the brand or product within another environment. Native advertising is designed to blend in and promote the brand to a new audience, in comparison to traditional advertising. Buzzfeed is currently a popular publication and blog that partners with different brands for native advertising. This is a good marketing strategy on top of all the marketing efforts. One thing to remember though, choose a publication that is relevant to your brand to succeed.

 

 

Social Media Marketing Trends

This generation relies mostly on social media. That is why it is important to really get into this environment. With this, it allows your brand to connect authentically with the audience. It also provides a fun and informal outlet for the brand’s personality and character to shine through. Learn what captures the audience’s attention in the different social media platforms and start from there.

 

 

Micro-Influencers

We have been swamped with influencers nowadays. They play a major role in modern marketing, especially micro-influencers. They are the social media promoters that have a smaller following (100,000 to 1 million followers). Though they may have a smaller follower base, their posts rise because of their engagement levels. They are also considered as “average” and “everyday” people, that’s why people will most likely trust their recommendation.

 

 


 

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Topics: Digital Marketing

Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He recently graduated from the 10,000 Small Businesses program from Goldman Sachs.

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