The secret to more sales in a challenging economy is not lowering prices, but having loyal customers. If you wish to build a strong customer relationship, you need to provide great customer service. There are certain principles that you need to follow for you to succeed. It’s a top-down philosophy that begins with how your treat employees and how you treat your customers.
These principles will strengthen your customer service and help you establish a good customer relationship. Below are ways to provide the best customer experience.
#1 Educate and Be an Example
Customer service is executed by the entire team. A single weak link can cause negative comments and experiences which is harmful to your business. One way to avoid having a weak link in the team is by educating your employees on customer engagement, specifically in being courteous and way of listening to customer's concerns. But the truth is; the best way to handle this is by being an example yourself. When you treat your employees well, they will more likely treat your customers right as well.
#2 Ask Opinions
Listening to your customer is important! Aside from you and your employees, the people who know about your business are your customers, and you know for a fact that they can be either your fans or critics. In order to avoid customers from getting negative towards your business, it’s best to ask them about their experience in doing business with you – what they like and don’t like. Gather their feedback, whether good or bad. Even the negative feedbacks can be helpful in improving your service.
#3 Provide Loyalty Benefits
Every customer deserves courtesy and respect, but loyal customers deserve so much more. An excellent way to connect with your customer is by providing loyalty benefits. They deserve some sort of special offers, appreciation events and loyalty programs. This adds more of their satisfaction, so you’re allowing a stronger relationship with them.
#4 Say Sorry for Your Mistakes
Customers will most likely understand if you make mistakes. Just make sure that you acknowledge your fault, say sorry and quickly correct it. This is the perfect opportunity to improve your business process, so grab it and let your customers know what actions you have taken to assure them that it won’t happen again. Customers love the thought of taking their concerns seriously. This will make them feel comfortable in doing more business with you.
#5 Say “Thank You”
“Thank You” are two powerful words that make a huge impact to businesses. Nothing else sets a better tone for establishing a good customer relationship than thank you. These words summarize the line: “I appreciate doing business with you and I won’t take this relationship for granted.” Do it in person, through email, or any other ways you can show your gratitude.
Provide the best customer service because it is an integral part of the steps to ensure your success. Take good care of your customers; encourage them to continue doing business with you in good times or bad. Be the best business you can be.