Mother's Day Marketing: The Brands Who Care About Moms

[fa icon="calendar"] May 6, 2016 / by Daniela Belevan

Daniela Belevan

2 minute read

Mother's Day Marketing: The Brands Who Care About Moms


Mother’s Day is a special day not just for hardworking moms all around the world but also for kids and dads too. This day is also one of the busiest spending days in the year because dads, daughters and sons usually purchase gifts that they would give to their moms or wives. Because this day is one of those spending days like Christmas or Black Friday, business owners are always trying to take advantage in order to boost up the sales by using the annual event to start a successful marketing campaign. Read below to see the best brand for mother's day marketing, and the brands who care about moms.


1. Minute Main

Minute Maid is a popular beverage company in the country but it is also one of those brands that are big in using Mother’s Day for a marketing campaign. For example, their #DoingGood videos inspires children to write letters that describe what their moms have done in their lives. This way, the hardworking mom can appreciate all of the hard work that she has done over the years for her kids. While these videos do not directly focus on the brand itself, the campaign focuses more on engagement rather than boosting their sales.




2. Fisher-Price

Fisher-Price is also one of those brands that are very active during the Mother’s Day season especially with their “The Mommys” campaign, which they have started together with the agency 360i. This campaign allows users of social media websites to give out awards to hard working moms by using Twitter or Facebook by making use of the hashtage #TheMommys. This campaign has a goal of praising moms and make them feel valued and appreciated for all the hard work they have done especially with the daily challenges that they have to face. The Mommys campaign also hopes to spark more authentic conversations between moms especially in the social media world and build a strong online community and improve social behavior.


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3. Edible Arrangements

In order for Edible Arrangements to make sure that their brand is always on people’s minds every time they go out and shop for Mother’s Day gifts, the company usually sends out emails everyday, especially to customers who have purchased gifts yet and even doubling up the emails as the big day approaches.


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4. ADT

Social media is very important in our lives nowadays because they allow us to reach out to people everyday, especially those who are far away from us. For security firm ADT, social media plays and important role in Mother’s Day marketing. ADT uses the social media platform to start conversations around children and provide them with roles as the caregiver. By launching the hashtag #MomSayings, ADT has started a campaign that lets users create funny and humorous advise to moms in order to draw attention from the more serious issue of adult children that act as caregivers. There are a lot of children that take care of their moms and become their caregivers. These children usually face everyday struggles and emotions and sometimes seek assistance from others. This approach lets children caregivers create moments and share their experiences with others using social media.


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#HappyMothersDay #MothersDay

Topics: Digital Marketing, holiday campaign marketing

Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.

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