Bold Predictions for IoT and Digital Marketing

Digital Marketing Technology internet of things


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The internet and digital of marketing are both on the fast track of evolving and getting even better. This boom in the digital age will give way to more potential inbound marketing to a lot both customers and clients alike. This will also give the Internet of Things more leg room to work with. 




Most do not know that Internet of Things is the connection of day to day products and appliances and how they can interact with each other and with the internet itself. It allows these objects to exchange relevant data and provide marketers with the inbound marketing advantage about their clients’ product usage. This precipice will soon allow everyone to analyze, predict and respond to consumer and seller behavior in almost every market out there. These are some of the bold and highly possible predictions of the IoT and how you can prepare for it.

New Generation of Technology and Devices

Now that anything and everything connected to the internet is now considered a business venture, marketers have the advantage to improve their products better and may even possibly the first step onto moving forward to a new generation of more advanced technology. The more traditional marketers will also be forced to consider upgrading rather than being left in the dust by their more capable competition. Everyone aims to have better inbound marketing gain but not a lot can easily pull it off without considering updating their product line

IoT will become the Forefront of Digital Marketing

With how IoT is more versatile and efficient than its predecessors, marketing platforms and technologies will be capable of integrating IoT data similarly as to cookies or UIDs. The mere fact on how accurate it can be with the collected data is already a sign of advancement. This can be attributed to the fact that IoT is the connection between things and the internet. This is why you should expect a lot of new businesses in the marketing technology space to tackle the challenge.

Marketers will be More Versatile and Personalized

The fact that data can be collected more precisely and instantaneously gives businesses the ability to deliver more timely and better versions of their products or services. Marketers can also create more personalized and targeted advertisements of their services rather than subpar generic ones. This will hopefully create stronger connection with clients and will eventually become the new norm for interacting and inviting potential customers.



Privacy and Security will be Tighter

Data no matter how mundane or basic is still data nonetheless. Data security is already strict as it is but with the emergence of a new tool or method of data collection, it will go through a few changes and updates as to policies and regulations. There will be eventual new methods of privacy authentication and boosted encryption techniques. All of these will be expected to rise to prevent any holes or compromise from the IoT.





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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio serves as a Senior Consultant at Decographic. He's been with our team since 2008.


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