When SEO started almost 20 years ago, link building was easy. You just needed to add links of the pages to partner websites, and swap links using anchor text that matched your targeted keywords. This would help you climb to the top of Google. However, it doesn’t work that much now. Attracting inbound links is harder than ever, especially for new websites. In order to get more links and shares, the content must be credible, consumable, and compelling.
Here are the 3 Cs of content creation you should put in mind for your brand to stand out:
- Make it CREDIBLE.
People share content because it is credible, and they want some of that authority to transfer to themselves. Whether you’re a journalist, blogger, or the average social media user, the content people link to, or share is intended to amplify their authority through their writing or social group.
Try these ideas to make your content stand out as a credible source:
Gather original data
You can do this by doing online surveys with a significant sample size and using survey sites to help you interpret your data. Depending on your budget, this may be cost-prohibitive, so consider using sourced data.
Aggregate credible sources
Utilizing other people’s data isn’t as effective for link acquisitions because most writers prefer to link to an original source. You can only increase your chances by including multiple authoritative sources to appear credible. Writers and influencers love it when people source their work. You can credit them by name in the body of the article and include a link.
- Make it CONSUMABLE.
Producing linkable content is about more than just your text. You should present your data and ideas in an attractive and user-friendly package. Here are some suggestions:
Optimize for readability
This means organizing your content by splitting up large sections of text with headings and images. Use short sentences and keep your vocabulary accessible so that a reader can skim your content to determine relevance.
Include visually appealing, rich media
Visuals are often more understandable than texts. Embed some engaging images, videos, charts and graphs to tell a better story. You can hire graphic designers in Miami to help you conceptualize your media.
- Make it COMPELLING.
Readability, graphics, and data will make your content richer. Make them compelling to earn links and social shares. Here are some techniques to increase pickup:
Pick a trending topic
Use tools like Buzzsumo, Ubersuggest, or Google Trends to find trending topics and then write an article about that topic from a unique angle.
Be contrarian
Make sure your content stands out with divergent ideas and forms. Make a long-form guide when competitors are doing 1,000-word blog posts. If competitors are going long-form, try out being concise.
